Advertising and Promotion In Business Essay Example | Topics and Well Written Essays - 3500 words - 1

Advertising and Promotion In Business - Essay Example However, in order to attain such a position and image, effective advertising and promotion is essential. This is because; advertising means, a set of information or potential message communicated to the customers in order to improve its rankings and popularity in the market among others. By doing so, the level of awareness of the customers over the features and benefits of the products might get enhanced resulting in amplification of their reliability and consistency over the brand. For example: in classic advertising procedure, a specific problem is presented in front of the customers along with a solution to resolve the problem. This encourages the customers to purchase such type of product or services that may amplify the profitability and uniqueness of the brand or organization in the market1. Thus, advertising or marketing is recognised as a process of communicating the features and advantages of the product or services to its potential customers in order to improve the total sa le and revenue of the organization. However, in this process, the sender or the communicator presents the message to the receiver. He encodes the message and then decodes it and attains value information as presented below. By doing so, the level of relationship with the customers also gets enhanced resulting in amplification of the brand value and market share of the organization in the market among others. Due to these reasons, promotion and advertising is considered as holistic approaches of marketing. Â  

Communication Within Unilever Plc

Communication Within Unilever Plc 1.1 Introduction and background of research This research is based on the topic How the channels of communication with employees might be improved in a multinational organization. Unilever PLC is a leading multinational in Fast Moving Consumer Goods sector and it operates over hundred of countries worldwide. Unilever maintains its leading edge by establishing superior standards, latest managerial systems and state of art technology. Most importantly the main focus of Unilever business is to run in profitable manner while complying with statutory and legal requirements in to the maximum extent, in each and every place it operates. Unilever is therefore highly concerns about implementation of latest and successful managerial systems in its production plants in very first time it is possible. Moreover Unilever contributes for developing these systems to match with company requirements and hence most of managerial systems that Unilever implemented are quite superior to others and can easily be differentiated from managerial systems of its competitors. Product Range of Unilever PLC is Home and personnel care, Margarines, fat spreads, Tea and supplementary food products. There are 400 brands and 14 categories of home, personal care and foods products, no other company touches so many peoples lives in so many different ways. Unilevers brand portfolio has made them leaders in every field in which they work. Knorr, Lipton, Dove Omo are some examples for trusted brands. In the Sri Lankan context Unilever could pass by all its competitors and to make its all brands to be the flag ships. At the moment Unilever Sri Lanka Limited owns twenty two global brands which are very much familiar to Sri Lankans as things touching their hearts. Lux, Sunsilk, Signal, Astra and Lifebuoy are some of those popular brands. Brand communication can be a powerful force for behavior change. They have the opportunity to promote healthy lifestyles among our millions of consumers. At the same time they have a duty to market their products responsibly and provide their consumers with clear and simple information about the products they make and how they can fit into a healthy and balanced diet. This depends on effective communication. As a multinational company that has been created a very good brand loyalty in consumers mind they will have to satisfy their customer requirements to the maximum level. In order to do this Unilever will have to adopt according to the changes in customer requirements. As the market grows rapidly new products from competitors are coming to the market frequently. For their survival they will have to produce new ranges of products and to do modifications for their existing products as customer requirements are changing rapidly. To do these kinds of Modifications Companys communication process and communication channels should be of high quality. Quick decisions will have to be made; for that employees will have to send their messages and information faster and get feedback very quickly. For this purpose the company uses many methods (channels). Since this is a global company their companies are scattered all over the world. Therefore there should be a strong communication network within each and every company. Unilever PLC uses strategies and guidelines to give directions for employees. As a result the employees would have a clear idea of what the company is expected from them; they would know what their duties and responsibilities are. Then they will be motivated as their duties are being simplified and specified. This will create efficient employees and would be resulted in productivity increase. Through strategies and guidelines more detailed information can be provided to employees. More and specific information gives subordinates a feeling of confidence and security; lack of information promotes insecurity and a feeling of not being trusted. By doing this they are able to get maximum out of employees. This organization gets ideas and views of employees about the policies and procedures being applied by the company. It would help the top management to identify their weaknesses and take necessary actions to revise their policies and procedures. Unilever has put a great effort to engage wit employees to find out whether they understand the companys vision and role that is being expected from them. The company gets ideas from employees to know what their perception on the changes the company has to do to achieve their ambitions. In 2009 Unilever began an employee engagement programme that will ensure employees are involved in Unilevers vision and plans for the future. Uniliver gather feedback from employees through regular employee engagement surveys. A Global People Survey (GPS) of all Unilever employees is conducted every two to three years. Unilevers management population is also invited to participate in a refined version of the survey GPS-Pulse, which is conducted at six-monthly intervals in the years when GPS is not taking place. The GPS-Pulse conducted in September 200 highlighted that people are proud to work for Unilever and feel good about the culture and business. Results also showed increased confidence in leader ship and the direction that the company is taking. Feedback also has pointed to areas where the company needed to do better and these were actioned by the Unilever Executive and their senior leaders. Through these kinds of strategies employees will feel that theyre being valued and recognized by the company and they will be motivated to work hard to achieve objectives of the company. Being a multinational organization Unilever PLC uses telephones to communicate with their peers. They have the ability to exchange their ideas over the phone and to get the feedback of the other party. Exchanging messages over the phone would fasten the decision making process and it will affect their smooth operation positively. Letters, memos and e-mails are anther methods of communication used by Unilever PLC. Since these are written communication channels they will help employees to get clear idea by reading them. If there is a long list of directions to be given to employees these channels would be more effective as they are in writing. Since everything is in writing it will be easy for them to comply with these requirements. Research Objectives and Hypothesis The completion of this research intends to achieve the following objectives in relation to Unilever PLC. To identify the channels of communication used by the Organization To study how to improve the channels of communication with employees of the organization. To find possible strengths and weaknesses in communication channels currently being used by the company. To suggest methods to avoid current weaknesses in communication channels. Hypothesis Finding how the channels of communication with employees might be improved in a multinational organization is the objective of this research. Accordingly, hypothesis of the research is defined as below, H0: The channels of communication with employees in existence within the organization are adequate. H1: The channels of communication with employees in existence within the organization are not adequate. Research Scope For this research qualitative research techniques have to be used. Since this is a qualitative one it is difficult to set standard guidelines to identify whether the organizations current communication channels are suitable or not. This should be done compared to another organization. It would be difficult to select a suitable benchmark. When carrying out a research feedback should be taken from employees at different levels such as managers and lower level employees in a way that covers the entire organization. Since their ideas are different the results cannot be generalized. LITERATURE REVIEW Introduction to Literature Review The research literature review is based the theories and researches previously done by scholars. These should be applied in the research. Clearly defined research problem and research methods have to be included. Review of Relevant Theories and Literature A typical day for a manager includes doing desk work attending scheduled meetings , placing and receiving telephone calls, reading and answering correspondence , attending unscheduled meetings and tours. Most of these activities involves communication. In fact, managers usually spend more than half of their time communicating in some way. Communication always involves two or more persons , so other behavioral process such as motivation, leadership and group and team processes all come into play. Top executives must handle communication effectively if they are to be true leader. Communication is concerned with the making of meaning and the exchange of understanding. One model of communication considers it from the perspective of transmitting information from one person to another. Communication is very important for all kinds of business organization. According to researches carried out by many authors, communication and communication channels play a very important role in any business organization. Different people have carried out researches relating to communication and efficiency of communication channels. Few examples are as follows; A web article defines a communication channel as, Medium through which a message is transmitted to its intended audience, such as print media or broadcast (electronic) media. As per Quincy Wright, Communication channels can be understood simply as the modes or pathways through which two parties might communicate. As population grows and technology evolves accordingly, these channels of communication change as well. (A Study of War, 1967) According to a web article, In the basic communication process, a sender puts a message in words and transmits it to a receiver who interprets the message. The medium the sender chooses to transmit the message is called the communication channel. There are many communication channels being used by different organizations. Some of these are universally familiar methods where as some of them are specific to certain organizations. Listed below are few methods among them. Letters/ memos/ reports Although there is an increase in the usage of electronic communication, most people seem to receive their messages on paper. This may be because there is no e-mail link between the parties, because a hard copy is required to meet audit or legal requirements or because the recipient feels more comfortable to read from paper than from a screen. Manuals This is also a paper document and the main purpose of this is reference. Fax This method uses public telephones to deliver documents from one place to another. In this method original hard copy is not sent to the receiver. E-mail This is a very efficient method of communicating where whole documents can be sent through internet. This provides many cost advantages when compared to telephones and other paper based communication methods. Intranet This method is also same as the internet method, but this used to deliver documents, images and so on within an organization. In this method also information is much less expensive to distribute and maintain when compared to paper based communication methods. Meetings Two or more people get together and carryout discussions related to different areas to take decisions or to solve problems. This is a verbal communication method where the feedback will be received at the same time. Telephone This is a two way communication method. It is now possible to reach people practically anytime, anywhere over the phone. Video conferencing Under video conferencing system phone lines are used to transmit video and sound between two or more parties. Real time video conferences can be conducted when parties participated to the meeting are in remote locations. Communication is the process of transmitting information from one person to another. Effective communication is the process of sending a message in such a way that the message received is as close in meaning as possible to the message intended. Effective communication is based on the ideas of meaning and consistency of meaning. Meaning is the idea that the individual who initiates the communication exchange wishes to convey. Communication also relates directly to the basic management functions of planning, organizing, leading, and controlling. Environmental scanning, integrating planning-time horizons, and decision making for example, all necessitate communication. Delegation, coordination, and organization change and development also entail communication. Communication is essential to establishing standards, monitoring performance and taking corrective actions as a part of control. Clearly, then, communication is a pervasive part of virtually all managerial activities. The Communication Process As figure shows, noise can disrupt the communication process at any step. Managers must therefore understand that a conversation in the next office, a fax machine out of paper and the receivers worries may all thwart the managers best attempts to communicate. Sender Firm that sends the message. Message What is being transmitted from sender to receiver. Encoding Message translated into appropriate meaning. This is the process through which the message is symbolized. Channel The medium through which the message is being sent. Decoding Process that translate the message and generating the meaning out of it. Receiver Firm that receives the message. Feedback Process by which the receiver sends his responds to the sender. Interpersonal communication focuses on communication among people at work. Two important forms of interpersonal communication, oral and written, both offer unique advantages and disadvantages. Thus the manager should weigh the pros and cons of each when choosing a medium for communication. Communication channels play a vital role in communication. Messages are conveyed through channels. Telephone, videoconferencing, face-to-face meetings are some examples for verbal communication, where as letters, memos, e-mails, reports are some examples for written communication. Channel should be selected based on the nature of the message or the information that is being transmitted or exchanged. Different channels have their respective strengths and weaknesses. For example, it would be ineffective to give a long list of directions verbally. There are a variety of forms of organizational communication. Vertical communication between superiors and subordinates may flow upwards or downwards. Horizontal communication involves peers and colleagues at the same level in the organization. Organizations also use information systems to manage communication. Electronic communication is likely to have a profound effect on managerial and organizational communicational in the years to come. A great deal of informal communication also occurs in organizations. Communication networks are recurring patterns of communication among members of a group. The grapevine is the informal communication network among people in an organization. Management by wandering around is also a popular informal method of communication. Nonverbal communication includes facial expressions, body movements, physical contact, gestures and inflection and tone. Managing the communication process necessitates recognizing the barriers to effective communication and understanding how to overcome them. Barriers can be identified at both the individual and organizational levels. Likewise, both individual and organizational skills can be developed to overcome these barriers. Barriers to effective Communication, Individual barriers Conflicting or inconsistent cues Credibility about the subject Reluctance to communicate Poor listening skills Predispositions about the subject Organizational Barriers Semantics Status or power differences Different perceptions Noise Overload Overcoming barriers to communication Individual skills Develop good listening skill Encourage two way communication Be aware of language and meaning Maintain creditability Be sensitive to receivers perspective Be sensitive to senders perspective Organizational skills Follow up Regulate information flows Understand the richness of media (R.W.Griffin, 1997) CHAPTER 3 METHODOLOGY Research Methods Servey reserch methods to collectting data as investigate the employees and organization need. Research Approach There are few steps to be followed. They are as follows; Problem Identification /Hypothesis Identify the existing channels and channels to be introduced. Research Design and planning This is a Prepare Queries, Prepare the project plan, Prepare the research team work plan, Prepare the Physical resource and conduct with the service providers in communication channel providers wise. Data collection and Data Review and analysis theory After having identified the variables to be studied and operationally defined them a researcher is expected to adopt a suitable method of data collection to measure the variables and their relationships. Following are the methodologies that are used to this research, Questionnaire survey Interviews Observation Case study In the case of a questionnaire based survey or interviews, the unit of analysis is the individual as the individuals included in a sample are expected to provide information by responding to the survey questionnaire or the questions posed to them at the interview. In the observation method there is no single unit of analysis as the researcher is expected to observe real life situations , a process , an event or a series of event over a period of time. The unit of analysis in the case study method could cover a community, an organization, a group or a selected individuals . For instance, one can study the performance of one or more organizations and arrive at meaningful conclusions about the practice of the management. Similarly can study in depth the leadership style of several CEOs and arrive at meaningful conclusions about organizational leaderships. The Questionnaire Survey In this research questionnaire based survey ahs become one of the most widely used techniques of data collection for reasons such as economy , ability to reach a larger sample of the population, saving of time , feasibility to collect data within a predetermined framework and feasibility to process the data using a coding system that could be easily used on computers. Although the questionnaire method has its inherent limitations this method has been adopted to study qualitative aspects such as attitudes and values as well as quantitative aspects of behaviour. The forms of questions included in a questionnaire depends on the kind of information required . Although the forms of the questions may differ in a variety of ways,questions are presented in two basic types; Open ended Structured Open ended questions There are several advantages of open ended questions if the researcher is interested in probing deep into a particular issue such as motivation, job satisfaction, etc. There are some limitations inherent in open ended questions. These include, Difficulty in recording lengthy answers, particularly when the respondents interest is aroused by the researcher through probing, difficulty in asking more than two questions as the answer may take both time as well as space in the questionnaire , and relatively high degree of reliance on the researchers own judgment as to what he thinks is the meaning of the answers given to open ended questions. Despite these limitations open ended questions are used by researcher when the questionnaire based interview method is adopted because an experienced researcher can always exploit the advantages associated with open ended questions. Structured questions This presents the respondent with fixed response alternatives. That is question is worded in such a manner as to induce the respondent to answer by making a choice between two or more alternatives. Advantage-easy to administer in the field because they are pre-coded. Interviews Is a method of collecting data by speaking to someone who is often not known to the researcher previously. Thus it would involve a considerable amount of interpersonal skills on the part of the researcher to establish a relationship with the person being interviewed and elicit the required information within a limited period of time. There are two basic types of interviews, Structured and unstructured. Observation Method Is a technique adopted highly in qualitative research to study natural behaviour. Thus observation involves making judgments about the occurrence of behaviour , its frequency, its duration or its latency. These measures are the basic data used to describe the naturally occurring behaviour or to assess the effects of such behaviour. Therefore the collection of the data through observation has to be done carefully in order to ensure accuracy ,reliability and objectively. There are two broad methods of observing behaviour: participant and non participant. Case study Method This involves studding individual cases in their natural environment over a period of time. One who uses a case study method may adopt different methods of data collection and analysis. These methods may be either qualitative or quantitative or a combination of both. Research Strategy Selecting the most suitable channels to the company. For this purpose number of channels should be investigated. Sampling Techniques Select a sample size based on the company size that covers all areas and all levels of employees. Data Collection Tools High quality data should be collected.. Data Analysis Methods Methods such as pie charts, tables, decision trees, scatter diagrams and so on can be used to analyze data. Presentation of Data Data should be presented using a report and a multimedia presentation. Research Limitations This research is focusing only on the communication channels. Communication process and their reliability is being ignored. Ethical implications of this research If the employees provide wrong information the whole research is misleading. Research Schedule Depending on the nature and activities of the research a time schedule should to be prepared. Conclusions This research is based on the topic How the channels of communication with employees might be improved in a multinational organization. Existing channels and new channels to be introduced should be addressed. For this purpose research topic should be defined and background to the research has to be explained. Theories relevant to the research should be applied under literature review. Finally ethical issues that can be raised during the research should be addressed and the decision is taken based on employees perceptions. The study covers a wide area on the communication channels and based on the evaluation of how to improve the communication of the employees, new communication channels to be introduced must be taken into consideration, the necessary channels that should be improved according to improve the methods of communication in the organization. Under this research based on the multi national company we can learn and can get more knowledge as managers, how to manage effective communication in a multi national company, can feel the employees communication and how to control the whole communication process in a successful and effective manner in the organization.

Claude McKays If We Must Die Essay -- essays research papers fc

Claude McKay's If We Must Die One of the most influential writers of the Harlem Renaissance was Jamaican born Claude McKay, who was a political activist, a novelist, an essayist and a poet. Claude McKay was aware of how to keep his name consistently in mainstream culture by writing for that audience. Although in McKay’s arsenal he possessed powerful poems. The book that included such revolutionary poetry is Harlem Shadows. His 1922 book of poems, Harlem Shadows, Barros acknowledged that this poem was said by many to have inaugurated the Harlem Renaissance. Throughout McKay’s writing career he used a lot of dialect and African American vernacular in his writing, which was rather controversial at the time. Writing in dialect wasn’t considered proper for writing formal literature. For this paper I chose the poem â€Å"If We Must Die†, one of his strongest political poem included in Harlem Shadows. The subject matter that McKay writes about is confrontational. Even if McKay used classical poetry techniques to write â€Å"If We Must Die†. McKay used the poetry technique of the sonnet by using the 13 lines and 1 last line in the end. In â€Å"If We Must Die† McKay uses rhymes, and metaphors to associate and personify the poem. Using these techniques the audience can identify with the writer and the poem itself. The poem at first seems to have been written for a black audience but then it grew tremendously for a wider universal audience. This poem spoke to anyone and everyone who was being oppressed or in a situation that they weren’t in control of. This poem was for anyone who is or was put to death. This poem showed that everyone deserves a noble death, a death of honor and respect not to be beaten and treated like an animal but like a human being. â€Å"If We Must Die† was first published in the Liberator in 1919. Then in his compilation of poetry Harlem Shadows in 1922. Where already the world war had ended. It was one of the very first p oems that initiated the tone, subject and matter of the Harlem Renaissance. The poem is revolutionary, it’s the type of poem that makes people think and take action. He made the reader feel important and recognized the value of a human life. McKay believed part of the poets job is to politically inform the minds of people. Leading to the influence of such people as Amiri Baraka, starting the Black Arts Movement. The poem itself is a validation, r... ...Must Die† made the reader, a human being feel important. Instead of seeing yourself as lower than dirt, adapting the mind of the oppressed and not fighting back. We must not sit around while horrendous things happen in our society. If we want a change we have to do it ourselves. â€Å"Pressed to the wall, dying, but fighting back.† If We Must Die If we must die, let it not be like hogs Hunted and penned in an inglorious spot, While round us bark the mad and hungry dogs, Making their mock at our accursed lot. If we must die, O let us nobly die, So that our precious blood may not be shed In vain; then even the monsters we defy Shall be constrained to honor us though dead! O kinsmen! we must meet the common foe! Though far outnumbered let us show us brave, And for their thousand blows deal one deathblow! What though before us lies the open grave? Like men we'll face the murderous, cowardly pack, Pressed to the wall, dying, but fighting back! Bibliography WORKS CITED - Arno â€Å"A long way home†[1937] New York Times 1969 - Barros, Paul De â€Å"The Loud Music Of life’: Representations of Jazz In the Novels of Claude McKay.† Antioch Review, Summer 1999. - Claude McKay (1890-1948) March 26, 2000

Symbolism in Flannery O’Connor’s “Revelation”

Flannery O’Connor belongs to the school of writing called American Southern Gothic. Her fiction revolves around people from the South and the volatile relationships fermenting in their society. The significance of being a writer from the American South has something to do with the immediate context from which the stories are written. The extent of slavery and racial prejudice in the South presents Southern writers with subject matter ranging from racism to moral decay (Wood 1) Apart from being rooted in what is considered a backwater, Bible-fundamentalist society, O’Connor’s staunch faith in Roman Catholicism also plays a part in her fiction. Many of her works have been read with symbolism of spiritual realities. Martin asserts that the symbolic nature of her work comes from the plausibility of her characters’ action or the circumstances in which they find themselves, and the metaphysical meaning these actions or circumstances take (137). To O’Connor, however, her fiction is not symbolic but sacramental in that the actions, which are often violent, are seen to be intrusions of God’s grace into the physical world (Revel). The ability of O’Connor to translate abstract matters such as good, evil, grace, and redemption into a concrete, mundane, and very real scenario infuses her fiction with rich symbolism. The effective use of symbol is demonstrated in the short story Revelation. Like most of her stories, Revelation is set in the South, in a little town where ordinary folks live. It is a world familiar to O’Connor, having been brought up in Georgia. The protagonist in the story is Ruby Turpin, a stocky woman who has a penchant for thinking about people in relation to her own sense of righteousness. Along with her husband, Mrs.Turpin is found at the beginning of the story in a clinic waiting room in which she joined several people. Immediately, she surveyed the room and sized them up according to her own sets of labels: a white trash woman, a fat, ugly teenager, a pleasant woman, and ordinary-looking folks. Not long after, she strikes a conversation with the pleasant woman who turns out to be the mother of the ugly girl. They talk about how important it is to observe propriety and maintain a positive outlook even when they have to deal with â€Å"niggers. † They then share sentiment about being thankful for whatever God has given them. All this time, the ugly girl named Mary Grace is smirking, obviously irritated and furious at the conversation of the two women. The white trash woman, on the other hand, tries to join the conversation by sharing comments which only showed her ignorance. At that point, Mrs. Turpin exclaims, out of a sudden burst of joy, how thankful she is to Jesus that He made things just the way they are, and that she was not somebody else. Then, without warning, Mary Grace throws a book to Mrs. Turpin’s face and lunges at her with her hands strangling the stout woman’s neck. Appalled by the violent act, Mrs. Turpin demands the ugly girl to explain herself, and with contempt, Mary Grace commands her to return to hell. Mrs. Turpin takes the incident to be a revelation from God. In her exasperation for not understanding why God would condemn a virtuous woman like her, she demands God for an explanation. All at once, a strange light reveals to her a vision in which all sorts of abominable people are leading a march to heaven with people like her trailing behind. One of the recurring references in the story is the eye. The title itself, Revelation, gives clue as to how eyesight will play out in the entire story. Revelation involves exposing something into view, and in the story, Mrs. Turpin realized the prejudice she hides beneath the courteous demeanor. Through O’Connor’s sleight of hand, Mrs. Turpin’s epiphany gains resonance throughout the story precisely because of the symbols which O’Connor employed. In Writing Short Stories, O’Connor says that a particular object or action becomes symbolic when it accumulates meaning from the beginning of the story until it reaches the denouement (O’Connor 1546). At the onset of the story, O’Connor directs the reader’s attention to the physical appearance of Mrs. Turpin, most significantly to her eye. Her little bright black eyes took in all the patients as she sized up the seating situation† (O’Connor 818). It was through the appearances of people she sees in the waiting room that Mrs. Turpin judges whether they are agreeable or not. It was also through her eyes that she communicates. Upon meeting the eye of the pleasant woman, she seems to have an understanding with her regarding the sorry state of other people inside the waiting room: â€Å"The look that Mrs. Turpin and the pleasant lady exchanged indicated they both understood that you had to have certain things before you could know certain things† (O’Connor 822). O’Connor uses eyesight as a symbol of the inner being of Mrs. Turpin and the rest of the characters in the story—true to the aphorism that the eye is the window to the soul. This is further demonstrated in O’Connor’s description of the white-trash woman’s eye as having a â€Å"cast,† which could literally be a physical eye ailment but could also mean a failure to see things as they rightly are. As a contrast to Mrs. Turpin, the ugly girl who is significantly named Mary Grace responds to the pathetic conversation with a scowl. Mary Grace was the kind of person that Mrs. Turpin could not make sense of or judge as easily as she could others. This suggests that Mary Grace and Turpin do not share the same sentiments regarding other people. Mary Grace, described to have a â€Å"peculiar eye,† sees through Mrs. Turpin’s hypocrisy and uses her eye to condemn it. As Mrs. Turpin’s prejudice gets more blaring, Mary Grace fixes her piercing look at Mrs. Turpin who was starting to get confused at Mary Grace’s hateful look. Mrs. Turpin ignores the ugly girl and blurts out a prayer not unlike that performed by a Pharisee in the Bible. Upon hearing this, the ugly girl throws a book and hits Mrs. Turpin’s left eye. In Oedipus Rex, eyesight and the lack thereof is used ironically to demonstrate how the king’s blindness turned to sight (Bush). Similarly, Mrs. Turpin saw her prejudice through an impaired eye. She sees a vision, while in her backyard, revealing how her prejudice would get her behind the ranks of people marching to heaven. Eyesight, throughout the rest of the story, is used as a symbol of Mrs. Turpin’s prejudice as well as her redemption. Another recurring object in the story which accretes symbolic meaning is the pig. Commonly associated with uncleanness, the pig symbolizes the moral state of Mrs. Turpin. It is no coincidence that she and her husband Claud raise pigs in their backyard. O’Connor reinforces this symbol when Mary Grace calls Mrs. Turpin a warthog. Sparrow sees another meaning to the use of pigs in Revelation. According to him, the act of cleaning the pigs before they are sent to the slaughterhouse symbolizes the act of purging in Purgatory. In the story, Mrs. Turpin violently hoses her pigs as she asks God with insolence why she experienced the humiliating incident in the waiting room. This is a parallel to the act of cleansing that humans must undergo before they can reach heaven. Symbolizing Purgatory is evident in the final revelation Mrs. Turpin receives at the end of the story. The bridge connecting earth to heaven is a place where â€Å"virtues and vices will be equally purged. Shame and pride will be no more. Clean and unclean, sane and lunatic, white and black, gentile and Jew, slave and free, woman and man will enter in a single throng, the last being first, the first being the last. † (The Black Cordelias). The waiting room where Mrs. Turpin experiences her first revelation is another symbol in the story. Filled with people that come from different walks of life, the waiting room is used as a microcosm of the society wherein â€Å"niggers† and â€Å"whites,† rich and poor brush shoulders with each other. O’Connor employs a similar technique in Everything that Rises Must Converge where she set the story in a bus, a scaled-down image of the world. In Revelation, people inside the waiting room inevitably take symbolic meaning. Five types of people can be seen inside the waiting room, relating to different kinds of people in society. The white trash woman, with her ignorant comments and hasty judgment, symbolizes people who are uninformed and uneducated. They view the world with a sharp dichotomy: white and black. This is especially true in the South which was steeped with racism. The Negro represents those who are oppressed and marginalized in society. In most of O’Connor’s story, black people prove to be nobler than whites who think they are superior. Consistent with her strong Catholic beliefs, O’Connor puts preference to the oppressed. Mrs. Turpin of course represents the prejudiced and hypocritical. She is typical of some Christians who wear a mask of righteousness to hide their real feelings towards people they do not agree with. In Revelation, O’Connor puts hope in God’s sovereignty to transform people like Mrs. Turpin, and for O’Connor, God’s intervention in the physical world is possible because of the sacraments, the visible signs of God’s intangible grace. Finally, the presence of Mary Grace symbolizes people who fix the unbalance in the world brought about by prejudice and cruelty. Her name alludes to two Catholic beliefs: Mary, the intermediary between man and Jesus, and Grace, the unmerited favor which God bestows man. O’Connor uses Mary Grace to redeem Mrs. Turbin from her blindness and restore the balance in her life. The use of symbols in Flannery O’Connor serves her purpose of translating into everyday circumstances the abstract truths and teachings of her faith. Her Christian worldview is reflected in her characters and the transformation they experience. Despite being a staunch believer and defender of her faith, her fiction, as demonstrated in Revelation, does not come as a didactic propaganda. Her deft writing and understanding of fiction enables her to create realistic and believable characters which, in turn, enable readers to see the world as it is.

Fire Station Case Study Research Essay

ACKNOWLEDGEMENT This research study would not be possible without the help of these people in making this research a success. The researchers family and parents who supported them emotionally and financially throughout since day one until the research is completed. For showing their unfailing support, for understanding the researchers and for believing in their skills and capabilities. The researchers would also like to thank the graduate library and electronic library of Far Eastern University for allowing them to use their materials and resources such as books, thesis projects and computers that really helped the researchers for their case study. The researchers would also like to thank their professor Architect Toni Nardo who helped them throughout this whole study, for being a considerate and kind hearted professor who is always there for her students, to support and check on their improvements and for always sharing her opinion and life experiences about this certain topic which makes the researchers eager to fulfil this research. The researchers would also like to thank their friends who were also there to support, give advices and information that really helped the group. They never fail to cheer them up and show their outmost support especially in bad times. Last but not the least, to our Almighty Father God, who created and brought life in this world, who created all things beautiful, who will forever be the reason of our existence, a supportive friend, a loving father, a God who guide, love and support us no matter what we’re going through, for giving us strength and blessing of intelligence for us to use in this research, for helping the researchers make this research a success. The researchers would like to dedicate this study to their family, most especially to their parents who have given them full support in this case study research. May the almighty God bless them for their kind heart and loving gesture that is very much appreciated by the researchers. ABSTRACT We all know that a fire station is a structure with areas set aside for storage of fire fighting apparatus such as fire engines and related vehicles, personal protective equipment, fire hoses and other specialized equipment. It may also have dormitory living facilities and work areas for the use of fire fighters. Living areas are sometimes arranged above the garage bays where personnel without specific station duties during the night shift are allowed to sleep unless a dispatch is called. In that situation, fire fighters may have special means to allow entry to the ground floor quickly when a call for help is received, such as sliding down a brass pole called a fireman’s pole. This arrangement also allows for a raised area to hang hoses to dry to prevent damage. In a single story station, a tower-like structure is sometimes used for hose hanging. An occupied station will usually have a station alarm system for receiving and annunciating an alarm, and indications of where and what caused the alarm. However, sometimes the only â€Å"alarm† is a telephone that is rung in case of emergency. In a more structured operation, full-time or on-call volunteer or career fire fighters staff the station some or all of the time. There may be office space for the officers, a library of reference and other materials, and a â€Å"trophy wall† or case where the fire fighters display memorabilia. Activities in a fire station include regular inspection and cleaning of the apparatus and equipment, and continuing education in the fire service. Weekly or bi-weekly routine typically includes various drills in which fire fighters practice their skills. Some fire companies also host public activities at the fire station during annual â€Å"fire prevention week† In our case, we will be designing a first class fire station which means, this fire station will contain all of the necessary equipment and apparatus. Also, it will contain all of the necessary and additional space areas such  as recreational area, different offices, living, dining and kitchen areas, library, training area, etc. We are planning to design a fire station that has modern aesthetics that will give a positive impression to us as the designers. Good function of our space program is also what we’re striving, for which this is a fire station, and it needs great planning of spaces mostly in case of emergencies and easy access of the fire trucks to the outside. We are really striving to design an image that would automatically determine that our structure is considered as first class. We will implement in our design the usage of glass which implies modern era and it will help the staff inside the building to be aware on their surroundings outside. PART I: OCULAR INSPECTION Summary of Findings After searching for good fire stations around Metro Manila, we decided to go to these three fire stations: Makati, Intramuros and San Lazaro City. We took pictures of ourselves at the faà §ade of each fire station as soon as we arrived there. First, went to Makati City fire station. As soon as we arrived, the area was filled with citizens of Makati because the area was used as substitute place where the people will register for voting, so it wasn’t the perfect timing but we still continued to go on with our ocular inspection despite the crowd. Makati Central Fire Station was huge. The area is given big amount of spaces for the apparatus bay. We also noticed that the alignment of the apparatus bay was diagonal for more convenience and easy way out. Before we entered the fire station for inquiries and interviews, we went to measure the height, length and width of the different fire trucks such as the ladder fire trucks and the usual fire trucks to have an idea on what is their standard measurements. We also measured the emergency ambulance vehicles and the whole space area allotted for their apparatus bay. We observed and analysed the whole fire station including on how the spaces of different areas are divided and used. After that, we already went inside to have an interview with whoever officer is  available and appropriate for our questioning. Luckily, the city fire marshal was available. The city fire marshal of Makati is Supt. Ricardo C. Perdigon, he is very kind and welcoming. First, he answered each of our questions very precisely with an open mind and a lot of examples to broaden our perspectives and ideas in that field. He showed examples and different brochures from different countries about the modern fire stations that are designed and used these days. He explained and discussed different techniques and required spaces to use in a fire station. He showed different photos of fire stations that is very interesting and it really helped us to design more functional and competitive fire station, since we’re going to design a first class fire station. After that, he showed to us where the different fire stations are divided throughout the entire city. He showed us a huge map and explained it very well. He taught us where each fire stations should be in a city. After that we had a film showing about actual fire fighting and on how the different fire fighting equipment are used in actual emergency fire cases. It also showed there the different modern equipment and tools used by the fire fighters. After the interview, we requested to have a picture taking with the fire marshal and he openly accepted. But the learning doesn’t stop there. We asked the fire marshal if we can see the actual area where the fire fighters stay and do in cases of fire emergencies. He assigned one of his officers to escort us in the field. He showed us the rooms where the fire fighters spend their time, sleep, etc. He also showed us the poles where the fire fighters easily go through. After going to Makati City Central Fire Station, we proceeded to Intramuros Fire Station. The fire station at Intamuros is a little smaller compared to Makati. When we arrived at Intramuros, we couldn’t resist the beauty of the place and its historical ambiance so we took a little time to cherish and take pictures. When we arrived at the fire station of Intramuros, we took pictures of the space area and apparatus bay. It seems to have three slots for the openings of the fire trucks and vehicles. It also seems that the area was a little crowded in the exit way of the trucks, so we had an idea about designing proper exit ways to use without being crowded. When we entered the fire station, an officer is at the reception area and we asked permission to take pictures and to analyse the area. No fire marshal was available at that time we arrived, so we asked for an  interview with the higher position that was available and the Senior Fire Officer IV was the one who assisted us and fulfilled our interview. He is SFO-IV Oscar Bugarin. As what we have done at Makati, we also first did measuring of the entrance/exit way of apparatus bay, fire trucks and poles. After that, we started with the interview with Senior Fire Officer IV Oscar Bugarin. We asked the common questions just like what we asked with the other fire stations, and almost the same answer was given to us. But in this fire station, we were given different examples and experiences that the Makati City Central Fire Station wasn’t able to taught us. The Senior Fire Officer IV personally demonstrated to us how the fire fighting outfit is prepared and easily worn by the fire fighters in case of emergencies. He explained and shown us how to tuck in together all of the outfit, the suit with the boots. He took the actual outfits and demonstrated to us one by one. It was really fun and amazing that it was so easy to wear. But the fun didn’t ended there, we were offered to wear the actual gears ourselves! Who wouldn’t wear that awesome outfit? So there we are, wearing the outfits very happy and sophisticated. After all of the interviews and demonstrations, we had our little goodbyes and thank you and went out to proceed and go on to the next fire station, but we still can’t resist the beauty of Intramuros so we took a little more time to take pictures on our way to the next fire station which is located at San Lazaro City. It didn’t took time to go to San Lazaro City which we we’re only at Intramuros which is not that far. We arrived at San Lazaro City for about 30—40 minutes. As we arrived t San Lazaro City Fire Station, we took pictures of the fassad, as usual. San Lazaro Fire Staton seems to be the same amount of space area with Intramuros, so Makati City Central Fire Station seems to have the biggest or widest space area among the three fire stations we went to. As usual, we did some measuring with the space area of the fire station, the apparatus bay entrance/exit which seems to have only 2 slots in San Lazaro City Fire Station. We also did measured the fire trucks and other vehicles. But what really amazed us in San Lazaro City Fire Station is the historical fire trucks that were displayed in there. It was so amazing and mesmerizing to think that the fire trucks before were very open with old vehicle parts, so we didn’t miss a chance to take pictures with them. After that, we proceed to have an interview with the highest officer available at the time, and it was Senior Fire Officer IV Manolito Laroza. This interview took the most time compared with the other two interviews we did because a lot of facts and requirements was given to us by SFO IV Manolita Laroza. He gave us the spaces we can add in a first class fire station such as bigger training grounds, helicopters, recreational areas, and so on. A lot of facts were given to us, also the standard personnel required in a fire station, office areas such as the duputy’s, sub station commander, radio division operator, etc. they also showed us the fire preventive man size tarpaulin that they will implement around their city. Senior Fire Officer IV Manolito Laroza was very kind and open to us. After this interview, we had our goodbyes and thank you with him and his officers and went out to go home because it was already a little late and dark outside. PART II: RESEARCH STUDY Chapter 1: Introduction A. Background of the Problem Historical Fire fighting was implemented long time ago during our roman and greek era. The history of fire fighting began in ancient Rome while under the role of Agustus. Prior to that, there is evidence of fire-fighting machinery in used in Ancient Egypt, including a water pump invented by Ctesibius of Alexandria in the third century BC which was later improved upon in a design by Hero Of Alexandria in the first century BC. The first Roman fire brigade of which we have any substantial history was created by Marcus Licinius Crassus. Marcus Licinius Crassus was born into a wealthy Roman family around the year 115 BC, and acquired an enormous fortune through (in the words of Plutarch) â€Å"fire and rapine.† One of his most lucrative schemes took advantage of the fact that Rome had no fire department. Crassus filled this void by creating his own brigade—500 men strong—which rushed to burning buildings at the first cry of alarm. Upon arriving at the scene, however, the fire fi ghters did nothing while their employer bargained over the price of their services with the distressed property owner. If Crassus could not negotiate a satisfactory price, his men simply let the structure burn to the ground, after which he offered to purchase it for a fraction of its value. Augustus took the basic idea from Crassus and then built on it to form the Vigiles in AD 6 to combat fires using bucket brigades and pumps, as well as poles, hooks and even ballistae to tear down buildings in advance of the flames. The Vigiles patrolled the streets of Rome to watch for fires and served as a police force. The later brigades consisted of hundreds of men, all ready for action. When there was a fire, the men would line up to the nearest water source and pass buckets hand in hand to the fire. Rome suffered a number of serious fires, most notably the fire on 19 July AD 64 and eventually destroyed two thirds of Rome. In Europe, fire fighting was quite rudimentary until the 17th century. In 1254, a royal decree of King Saint Louis of France created the so-called guet bourgeois (â€Å"burg ess watch†), allowing the residents of Paris to establish their own night watches, separate from the king’s night watches, to prevent and stop crimes and fires. After the Hundred Years’ War, the population of Paris expanded again, and the city, much larger than any other city in Europe at the time, was the scene of several great fires in the 16th century. As a consequence, King Charles IX disbanded the residents’ night watches and left the king’s watches as the only one responsible for checking crimes and fires. London suffered great fires in 798, 982, 989, 1212 and above all in 1666 (Great Fire of London). The Great Fire of 1666 started in a baker’s shop on Pudding Lane, consumed about two square miles (5 km ²) of the city, leaving tens of thousands homeless. Prior to this fire, London had no organized fire protection system. Afterwards, insurance companies formed private fire brigades to protect their clients’ property. Insurance b rigades would only fight fires at buildings the company insured. These buildings were identified by fire insurance marks. The key breakthrough in fire fighting arrived in the 17th century with the first fire engines. Manual pumps, rediscovered in Europe after 1500 (allegedly used in Augsburg in 1518 and in Nuremberg in 1657), were only force pumps and had a very short range due to the lack of hoses. German inventor Hans Hautsch improved the manual pump by creating the first suction and force pump and adding some flexible hoses to the pump. In 1672, Dutch artist, and inventor Jan Van der Heyden’s workshop developed the fire hose. Constructed of flexible leather and coupled every 50 feet (15 m) with brass fittings. The length remains the standard to this day in mainland Europe whilst in the UK the standard length is either 23m or 25m. The fire engine was further developed by the Dutch inventor, merchant and manufacturer, John Lofting (1659–1742) who had worked with Jan Van der Heyden in Amsterdam. Lofting moved to London in or about 1688, became an English citizen and patented (patent number 263/1690) the â€Å"Sucking Worm Engine† in 1690. There was a glowing description of the fire fighting ability of his device in The London Gazette of 17 March 1691, after the issue of the patent. The British Museum has a print showing Lofting’s fire engine at work in London, the engine being pumped by a team of men. In the print three fire plaques of early insurance companies are shown, no doubt indicating that Lofting collaborated with them in fire fighting. A later version of what is b elieved to be one of his fire engines has been lovingly restored by a retired fire fighter, and is on show in Marlow Buckinghamshire where John Lofting moved in 1700. Patents only lasted for fourteen years and so the field was open for his competitors after 1704. In 1631 Boston’s governor John Winthrop outlawed wooden chimneys and thatched roofs. In 1648, the New Amsterdam governor Peter Stuyvesant appointed four men to act as fire wardens. They were empowered to inspect all chimneys and to fine any violators of the rules. The city burghers later appointed eight prominent citizens to the â€Å"Rattle Watch† – these men volunteered to patrol the streets at night carrying large wooden rattles If a fire was seen, the men spun the rattles, then directed the responding citizens to form bucket brigades. On January 27, 1678 the first fire engine company went into service with its captain (foreman) Thomas Atkins. In 1736 Benjamin Franklin established the Union Fire Comp any in Philadelphia. George Washington was a volunteer fire fighter in Alexandria, Virginia. In 1774, as a member of the Friendship Veterans Fire Engine Company, he bought a new fire engine and gave it to the town, which was its very first. However the United States did not have government-run fire departments until around the time of the American Civil War. Prior to this time, private fire brigades compete with one another to be the first to respond to a fire because insurance companies paid brigades to save buildings. Underwriters also employed their own Salvage Corpsin some cities. The first known female fire fighter Molly Williams took her place with the men on the dragropes during the blizzard of 1818 and pulled the pumper to the fire through the deep snow. On April 1st of 1853 Cincinnati OH became the first professional fire department by being made up of 100% full-time, paid employees. In 2010, 70 percent of fire fighters in the United States were volunteer. Only 5% of calls were actual fires. 65% were medical aid. 8% were false alarms. The first fire brigades in the modern sense were created in France in the early 18th century. In 1699, a man with bold commercial ideas, Franà §ois du Mouriez du Pà ©rier (grandfather of French Revolution’s general Charles Franà §ois Dumouriez), solicited an audience with King Louis XIV. Greatly interested in Jan Van der Heyden’s invention, he successfully demonstrated the new pumps and managed to convince the king to grant him the monopoly of making and selling â€Å"fire-preventing portable pumps† throughout the kingdom of France. Franà §ois du Mouriez du Pà ©rier offered 12 pumps to the City of Paris, and the first Paris Fire Brigade, known as the Compagnie des gardes-pompes (literally the â€Å"Company of Pump Guards†), was created in 1716. Franà §ois du Mouriez du Pà ©rier was appointed direct eur des pompes de la Ville de Paris (â€Å"director of the City of Paris’s pumps†), i.e. chief of the Paris Fire Brigade, and the position stayed in his family until 1760. In the following years, other fire brigades were created in the large French cities. It is around that time that appeared the current French word pompier (â€Å"fire fighter†), whose literal meaning is â€Å"pumper†. On March 11, 1733 the French government decided that the interventions of the fire brigades would be free of charge. This was decided because people always waited until the last moment to call the fire brigades to avoid paying the fee, and it was often too late to stop fires. From 1750 on, the French fire brigades became para-military units and received uniforms. In 1756 the use of a protective helmet for fire fighters was recommended by King Louis XV, but it took many more years before the measure was actually enforced on the ground. In North America, Jamestown, Virginia w as virtually destroyed in a fire in January, 1608. There were no full-time paid fire fighters in America until 1850. Even after the formation of paid fire companies in the United States, there were disagreements and often fights over territory. New York City companies were famous for sending runners out to fires with a large barrel to cover the hydrant closest to the fire in advance of the engines. Often fights would break out between the runners and even the responding fire companies for the right to fight the fire and receive the insurance money that would be paid to the company that fought it. Interestingly, during the 19th century and early 20th century volunteer fire companies served not only as fire protection but as political machines. The most famous volunteer fire fighter politician is Boss Tweed, head of the notorious Tammany Hall political machine, who got his start in politics as a member of the Americus Engine Company Number 6 (â€Å"The Big Six†) in New York City. Napoleon Bonaparte, drawing from the century-old experience of the gardes-pompes, is generally attributed as creating the first â€Å"professional† fire fighters, known as Sapeurs-Pompiers (â€Å"Sappers-Fire fighters†), from the French Army. Created under the Commandant of Engineers in 1810, the company was o rganized after a fire at the ballroom in the Austrian Embassy in Paris which injured several dignitaries. In the UK, the Great Fire of London in 1666 set in motion changes which laid the foundations for organised fire fighting in the future. In the wake of the Great Fire, the City Council established the first fire insurance company, â€Å"The Fire Office†, in 1667, which employed small teams of Thames watermen as fire fighters and provided them with uniforms and arm badges showing the company to which they belonged. However, the first organised municipal fire brigade in the world was established in Edinburgh, Scotland, when the Edinburgh Fire Engine Establishment was formed in 1824, led by James Braidwood. London followed in 1832 with the London Fire Engine Establishment. On April 1, 1853, the Cincinnati Fire Department became the first full-time paid professional fire department in the United States, and the first in the world to use steam fire engines. The first horse-draw n steam engine for fighting fires was invented in 1829, but not accepted in structural fire fighting until 1860, and ignored for another two years afterwards. Internal combustion engine fire engines arrived in 1907, built in the United States, leading to the decline and disappearance of steam engines by 1925. Today, fire and rescue remains a mix of full-time paid, paid-on-call, and volunteer responders. Many but not all urban areas are served by large, paid, fire fighting teams. Etymological Fire From Middle English fier, from Old English fÈ ³r (â€Å"fire†), from *fuà ¯r, a regularised form of Proto-Germanic *fÃ… r (â€Å"fire†) (compare Saterland Frisian Fjuur, West Frisian fjoer, Dutch vuur, Low German Fà ¼r, German Feuer, Danish fyr), ultimately from Proto-Indo-European *pà ©hâ‚‚ur (compare Hittite (paá ¸ «Ã¡ ¸ «ur), Umbrian pir, Tocharian A/B por/puwar, Czech pÈ ³Ã…â„¢ (â€Å"hot ashes†), Ancient Greek Ï€á ¿ ¦Ã  (pÃ… ·r, â€Å"fire†), Armenian Õ °Ã• ¸Ã–‚Ö€ (hur, â€Å"fire†)) and perhaps Albanian prush (â€Å"embers†). This was an inanimate noun whose animate counterpart was Proto-Indo-European *hâ‚ ngÊ ·nis, *hâ‚ ngÊ ·ni-. Old English fyr, from Proto-Germanic *fuir (cf. Old Saxon and Old Frisian fiur, Old Norse fà ¼rr, Middle Dutch and Dutch vuur, Old High German fiur, German Feuer), from PIE*perjos, from root *paewr- (cf. Armenian hur â€Å"fire, torch,† Czech pyr â€Å"hot ashes,† Greek pyr, Umbrian pir, Sanskrit pu, Hittite pahhur â€Å"fire†). Current spelling is attested as early as 1200, but did not fully displace Middle English fier (preserved in fiery) until c.1600. PIE apparently had two roots for fire: *paewr- and *egni- (cf. Latin ignis). The former was â€Å"inanimate,† referring to fire as a substance, and the latter was â€Å"animate,† referring to it as a living force (see water). Fire applied in English to passions, feelings, from mid-14c. Meaning â€Å"action of guns, etc.† is from 1580s. Firecracker is American English coinage for what is in England just cracker, but the U.S. word distinguishes it from the word meaning â€Å"biscuit.† Fire-engine attested from 1680s. The figurative expression play with fire â€Å"risk disaster† is from 1887; phrasewhere’s the fire? â€Å"what’s the hurry?† first recorded 1924. Station late 13c., â€Å"place which one normally occupies,† from Old French station, from Latin stationem (nominative statio) â€Å"a standing, post, job, position,† related to stare â€Å"to stand,† from PIE root *sta- â€Å"to stand† (see stet). The meaning â€Å"place for a special purpose† (e.g. polling station) is first recorded 1823; radio station is from 1912. The meaning â€Å"regular stopping place† is first recorded 1797, in reference to coach routes; applied to railroads 1830. Meaning â€Å"each of a number of holy places visited in succession by pilgrims† is from late 14c., hence Station of the Cross(1550s). Station wagon in the automobile sense is first recorded 1929, from earlier use for a horse-drawn conveyance that took passengers to and from railroad stations (1894). Station house â€Å"police station† is attested from 1836. B. Statement of the Study The following study aims to answer these questions: 1. What design, materials and ideas contains in a first class fire station? 2. Why does first class fire stations are implemented and preferred nowadays? 3. What to expect in a first class fire station? C. Significance of the Study The following would benefit from this study: This study aims to know what design, materials and ideas contains in a first class fire station, why does first class fire stations are implemented and preferred nowadays and what to expect in a first class fire station. This study would be really helpful in terms of guidelines in constructing and designing first class fire stations. To those who are planning to construct or to design a first class fire stations to know what to implement and to use, to have a smart space planning or programming and to have a satisfying way of life for their fire fighters and company. To the government, for which this study will serve as a great guidelines in designing and constructing a first class fire station for their country or city, having many facts and ideas in this study. D. Definition of Terms The following terms have been defined operationally for the understanding of this research. 1. First Class – Constituting or belonging to the highest or best class or quality, best-equipped and most expensive. 2. Fire Station – a building where fire-fighting vehicles and equipment are stationed and where fire fighters on duty wait Also called as firehouse station house. 3. Municipality – a city, town, or district enjoying some degree of local self-government. 4. Fire Fighters – a member of a fire department who tries to extinguish fires. 5. Fire Trucks – any of various large trucks that carry firemen and equipment to the site of a fire. 6. Apparatus Bay – is primarily the parking space of the fire trucks and vehicles in a fire station. 7. Sliding Poles – also known as fireman’s pole is a wooden pole or a metal tube or pipe installed between floors in fire stations, allowing fire fighters responding to an alarm to quickly descend to the ground floor faster than by using a standard staircase. E. Conceptual Framework of t he Problem The conceptual diagram shows and explain the following factors affecting the implementation of first class fire stations and its results brought out by the following factors. When first class fire stations are implemented and constructed, better services will be offered by the fire fighters because of their better equipment and things to use in a fire emergencies. Also, a better way of life for them because their fire station is transformed into a habitable space to stay in for a long period of time, having that comfort of home and more spaces for training grounds, recreational areas for entertainment, better dormitories, etc. With all of these factors, the impact will be positively great for our society, having more inspired and dedicated fire fighters and their team to give better services and thus will make our society a safer and a better place. This design guide provides the basic criteria to evaluate, plan, program. and design standardized Air Force fire station facilities for the United States Air Force. This information is intended to make wing commanders, base civil engineers, fire chiefs, and designers aware of the unique functional design requirements for the facilities, and to provide a basis for developing main and satellite fire station projects. The upgrade and renovation of existing fire stations and the proper planning., programming, and design of new facilities will ensure the safety of all personnel and support our vision: â€Å"To Defend the United States Through Control and Exploitation of Air and Space. The number and location of fire stations must be reevaluated periodically, but at least annually, as a community’s structures and population change. The number of stations a department should have depends, like everything else, on a balance between the costs of the stations and their maintenance, on the one hand, and the need for more stations, on the other. If a station is located near the high-response section of a community (such as a heavily populated area of multiple-occupancy or wood-frame structures) that location will probably be appropriate. Station relocation is necessary over time if the types of hazards and the locations of most fires move to a significant distance from the station. This is an impor tant consideration for selecting a new site for a fire station. If a department finds that relocation or construction of a new fire station is necessary, the three issues to consider are location, station design, and funding. Location: The location of a station in a community directly affects the total response time needed to combat fires effectively. For example, although a fire station is centrally located in a community, the majority of the responses might be at substantial distances from the station. Therefore, an evaluation of the time from receipt of an alarm to the arrival at a fire plays an important part in determining the need for relocating a fire station. The total time is the sum of the time it takes to complete each of the following five fire-fighting processes: 1. Detection: The time it takes to detect a fire. Automatic fire detection systems, such as smoke and heat detectors, give early warnings of fire and save considerable response time. Some detectors are connecte d directly to a fire station through a central station signaling system, whereas others sound only in the building in which there is a danger. In the latter case, detection time depends on human response and then on the number of people who are in the vicinity of the fire, how rapidly they respond, and the time of day. 2. Alarm: The time that elapses between detection of the fire and transmission of the alarm to the fire station. It depends on the availability of alarm boxes, directly connected alarms, telephones, the extent of automation, reliability, and the speed of transmission. 3. Dispatch: The time required to alert responding companies. If information is recorded automatically and if dispatchers have the most modern communication equipment, the time needed for dispatch is minimal. 4. Turnout: The speed with which personnel—paid, off-duty, and volunteers—can report for duty. Turnout depends on the location of the personnel at the time of the alarm, whether at the station, at work, or in their homes. 5. Response time: The travel time for the apparatus and on-duty personnel from the station to the fire. It depends on the distance from the station to the emergency and on the topographic, traffic, and weather conditions. When traffic is particularly heavy, the police department might be needed to aid in traveling to the fire and in beginning evacuation. Each of these issues must be consciously considered as you work towards a decision on how and where to build a new fire station. I will have more on this critical topic in an upcoming post. F. Theoretical Framework of the Problem When a fire occurs, the fire fighting services implemented by a fire department is one of the most important aids for the fire victims. So that is why we need the outmost services offered by the fire fighters, marshals and officers. This means that we cannot change the fact that when it comes to fire emergencies, the fire fighters and officers are the ones who will help us the most, so we need their services. The services that they offer us can be a lot better with this implementation of first class fire station for the reasons, they having more modern and better equipment to use in fire emergencies, more advanced vehicles and gadgets. They also have better experience and alertness when it comes to this kind of circumstances because of the better training grounds in their very own first class fire stations. Not only the services of our fire fighters and fire marshals are upgraded, also their way of living. The environment of a first class fire station captures the aura of their own homes, having the comfort and safety because of well planned space programming, modern materials used in the construction and breath taking designs. The economy, competition and a changing business environment require companies to diversify, change their business plans and adapt. Television networks change their programming to compete with each other, cable channels and the internet for decreasing market share. The fire service has evolved far past having fire buckets outside each home to concepts never before envisioned. Boston Fire Chief John Damrell helped drive this evolution in 1866 when he warned about the dangers of fire, the lack of compatible fire hydrants, water supply issues and the need for building and fire codes. Phoenix Fire Chief Alan Brunacini did it with fire command and customer service. Fire departments have done it with regulations requiring smoke detectors, carbon-monoxide detectors and commercial and residential sprinklers. Many concepts have come from need as the traditional fire suppression department has evolved into the more-accurate emergency services. Other concepts have been forced upon us: lightweig ht construction, weapons of mass destruction and active-shooter incidents. New concepts and practices in the fire service have come about from the economic need to offset budget cuts while maintaining levels of service. These include alternate revenue sources from private-public partnerships such as Adopt-A-Fire Station programs, interfacility transports, even ads on fire apparatus. The fire department’s jurisdiction is organized by the governmental body that controls the department, although there are private fire departments as well. This comes from a municipality, county, prefecture, state, province, or nation type of government. The most common type of government control is at the municipality level. The jurisdiction size and organization would be set up by department or the government in charge of these duties. This deals with the placement of fire stations, equipment, and personnel within the area of control. Fire departments periodically survey their jurisdiction areas and use the data for redeploying proper coverage. This data comes from travel time, range from station, and/or a population survey. This brings equal service to the entire community and gives the department efficient places to launch operations. Some fire departments such as the Statue Of Liberty Fire Brigade which covers Liberty Island and Ellis Islands respond to medical emergencies and provide care until advanced personnel can take over. In the United States, firefighters may get their First Responder Certification, Emergency Medical Technician (EMT) License, or Paramedic License. Some fire departments even offer ambulance services. A fire department may also provide â€Å"fire protection† or fire prevention services, whereby firefighters visit homes and give fire safety advice and fit smoke alarms for members of the public. In many countries fire protection or prevention is seen as an important role for the fire service, as preventing a fire from occurring in the first place can obviously save lives. Chapter 2: Discussion and Analysis A. Local Related Study on: Metro Manila – Oldtimers of Makati’s Fire Station Do you like oldtimers or have a kid that is crazy about fire trucks? Then you should pay the Makati Central Fire Station a visit. The fire station possesses a collection of older but beautiful and seemingly well-maintained vehicles from past decades. The fire station is not secluded from the street and passer-by can have a close look at the ambulance and deep-red fire engines. As elsewhere in the Philippines, the municipal budget does not often seem to allow the purchase of expansive state-of-the-art rescue equipment. Concerns were already raised that the fire brigades in Metro Manila are not really prepared for fighting fires in the ever-growing condominiums throughout the megacity. However, the local government of Makati recently agreed to buy more search and rescue equipment and disaster preparedness tools, among them a chemical fire truck with foam. Three people were hurt when two fires broke out in Makati City Thursday morning, one near the Makati Medical Center, authorities sai d. The city’s fire department said the first fire started at around 10 a.m. in a slum colony at the corner of Ayala and Gil Puyat avenues in Barangay Pio Del Pilar, about 30 steps away from the MMC’s emergency department on Amorsolo Street. Makati Mayor Jejomar Erwin Binay Jr. said the fire was put under control at 11:30 a.m. after reaching the general alarm, which required the assistance of all available fire fighting units in Metro Manila. Binay said the fire officials refrained from ordering the evacuation of the hospital as the blaze was quickly contained by responding firefighters. Some firefighters, on the other hand, were seen spraying water on MMC’s faà §ade to prevent it from being set ablaze in case the wind blows the fire towards it. About 300 families who lost their homes blocked Urban Avenue and Dela Rosa Streets with whatever meager belongings they managed to save, causing gridlock. Each displaced family will receive P15,000 in assistance and P5,000 for renters, according to Binay. Prior to the inception of 117, emergency services were reached through a myriad of telephone numbers. The fire department in Manila, for example, had fifty telephone numbers, one for every fire station in the city.[2] At the time, 117 was solely used in the Metro Manila area by the Philippine National Police for the reporting of ongoing crimes as part of a program called the â€Å"Patrol 117 Street Patrol Program† in cooperation with the Foundation for Crime Prevention.[1] Efforts to expand the capabilities of 117 began in the 1990s, starting with the addition of e mergency medical services to the scope of 117 in Metro Manila through a private-sector initiative called Project EARnet (Emergency Assistance and Response network). Government involvement in the expansion of 117’s scope began in late 1998, when the DILG announced the formation of Emergency Network Philippines, a project that sought to support a national emergency telephone number in order to enable the faster delivery of emergency services to the Filipino people. On August 8, 2001, a memorandum of agreement was signed between the DILG and Frequentis, an Austrian company specializing in communications and information solutions in safety-critical environments, on the implementation of the ENP project.[4] The National Economic and Development Authority approved the project later in the year, and project funding was secured with a loan agreement being signed between the Philippine and Austrian governments on December 6. By virtue of Executive Order No. 226, 117 became the officia l national emergency telephone number of the Philippines on July 14, 2003. The P1.4 billion project was completed on August 2, 2003, with the opening of a new 117 call center in Quezon City, serving the entire Metro Manila area. Four more 117 call centers were opened in 2006, and the full 117 network, consisting of sixteen networked call centers, was rolled out in 2007. http://manilastandardtoday.com/2013/07/12/two-fires-hit-makati/ B. Foreign Related Study on: New fire station in Andersonville, community effort The Andersonville Volunteer Fire Department celebrated a long-awaited new addition this afternoon. The department celebrated the opening of its third fire station, located in the Belmont community. The new station is located at the site of the former Belmont School, which was destroyed by fire in the 1960’s. The fire station only cost about $22 dollars a square foot, instead of $80, for a total cost of about $110-thousand dollars. Some of the materials were donated and most of the construction was done by volunteers who once attended the former school. â€Å"There’s no way to put a cost on what they mean to us. The four men particularly that worked and worked tirelessly, day in and day out, Sunday afternoons, Saturday’s late. There’s no way to put a figure on it,† said Chief Jeff Bagwell. The station includes a community room and community picnic area. Firefighters will live at the station for free and be available to answer calls at night to help reduce response time. Andersonville residents who worked on the latest fire station will share their efforts with the public Tuesday at 4:00 p.m. According to a press release, the Belmont Fire Station will help make fighting fires in the community more efficient and serve as a public gathering place. In addition, the fire station’s contruction and design provides the neighborhood with a link to the past. The fire department expects to respond to fire calls in the area more quickly since firefighters will live at the station for no charge. The fire station serves more purposes than housing the fire department. Community groups can meet and hold picnics there. In addition to being more than a fire station, the facility has a legacy. It is on the site of a former school which burned down in the 1960’s. Former Belmont School students who are now retired helped build the new fire hall. Volunteers also lent a hand designing the exterior of the firestation fashioning the cupola after one at the old school. Building material contributions and volunteer labor helped to keep the cost of the project down. The grand opening will start at 4:00 p.m. Tours will be offered. A ribbon cutting will take place at 6:00 p.m. The station is on the corner of Park Road and Sequoyah Road in Andersonville. The fire department expects to respond to fire calls in the area more quickly since firefighters will live at the station for no charge. The fire station serves more purposes than housing the fire department. Community groups can meet and hold picnics there. In addition to being more than a fire station, the facility has a legacy. It is on the site of a former school which burned down in the 1960’s. Former Belmont School students who are now retired helped build the new fire hall. Volunteers also lent a hand designing the exterior of the firestation fashioning the cupola after one at the old school. According to a press release, the Belmont Fire Station will help make fighting fires in the community more efficient and serve as a public gathering place. In addition, the fire station’s contruction and design provides the neighborhood with a link to the past. The fire department expects to respond to fire calls in the area more quickly since firefighters will live at the station for no charge. The fire station serves more purposes than housing the fire department. Community groups can meet and hold picnics there. The department celebrated the opening of its third fire station, located in the Belmont community. The new station is located at the site of the former Belmont School, which was destroyed by fire in the 1960’s. The Andersonville Volunteer Fire Department celebrated a long-awaited new addition this afternoon. The station includes a community room and community picnic area. Firefighters will live at the station for free and be available to answer calls at night to help reduce response time. http://www.wbir .com/news/article/286122/2/Andersonville-to-open-3rd-fire-station- Chapter 3: Summary, Conclusions and Recommendations A. Summary We all know that a fire station is a structure with areas set aside for storage of fire fighting apparatus such as fire engines and related vehicles, personal protective equipment, fire hoses and other specialized equipment. It may also have dormitory living facilities and work areas for the use of fire fighters. Living areas are sometimes arranged above the garage bays where personnel without specific station duties during the night shift are allowed to sleep unless a dispatch is called. In that situation, fire fighters may have special means to allow entry to the ground floor quickly when a call for help is received, such as sliding down a brass pole called a fireman’s pole. This arrangement also allows for a raised area to hang hoses to dry to prevent damage. In a single story station, a tower-like structure is sometimes used for hose hanging. An occupied station will usually have a station alarm system for receiving and annunciating an alarm, and indications of where and what caused the alarm. However, sometimes the only â€Å"alarm† is a telephone that is rung in case of emergency. In a more structured operation, full-time or on-call volunteer or career fire fighters staff the station some or all of the time. There may be office space for the officers, a library of reference and other materials, and a â€Å"trophy wall† or case where the fire fighters display memorabilia. Activities in a fire station include regular inspection and cleaning of the apparatus and equipment, and continuing education in the fire service. Weekly or bi-weekly routine typically includes various drills in which fire fighters practice their skills. Some fire companies also host public activities at the fire station during annual â€Å"fire prevention week† In our case, we will be designing a first class fire station which means, this fire station will contain all of the necessary equipment and apparatus. Also, it will contain all of the necessary and additional space areas such as recreational area, different offices, living, dining and kitchen areas, library, training area, etc. We are planning to design a fire station that has modern aesthetics that will give a positive impression to us as the designers. Good function of our space program is also what we’re striving, for which this is a fire station, and it needs great planning of spaces mostly in case of emergencies and easy access of the fire trucks to the outside. We are really striving to design an image that would automatically determine that our structure is considered as first class. We will implement in our design the usage of glass which implies modern era and it will help the staff inside the building to be aware on their surroundings outside. B. Conclusions Based on the findings, the following conclusions have been drawn: 1. In answer to question number 1: What design, materials and ideas contains in a first class fire station? The researchers found out that in a first class fire station, designs of modernism such as the usage of glass, metallic silver borders and bright glossy colors are used. Ideas of minimalism is always applied in modern first class fire stations, vast spaces is implied for better circulation and comfortable aura. Materials like glossy marble, picture glass window, etc. are used. The idea of having wide apparatus bay and more offices is implied in a first class fire station, having complete space areas and additional ones to. More dormitories and spaces for fire fighters, having a sense of home comfort during their stay in the fire station. 2. In answer to question number 2: Why does first class fire stations are implemented and preferred nowadays? The researchers found out that first class fire stations are implemented and preferred in a lot of ways because primarily, first class fire stations have it all. The flexibility and functionality of a first class fire station when it comes to the services being offered by our fire fighters and officers are more upgraded because of modern technologies and design ideas used in a first class fire station. The needs and wants of the fire fighters and officers are met in a first class fire station. With this kind of environment, they are more eager to take and do their jobs more motivated because they are being paid off by the beauty and home comfort of their fire stations. 3. In answer to question number 3: What to expect in a first class fire station? Well obviously, you will expect in any first class structures, buildings, etc. the quality of the materials and designs used. In a first class fire station, it is expect that the materials and equipments used are top of the line, the designs are great and the way the space are programmed is outstanding. You will also expect in a first class fire station the aesthetics or beauty of the structure, the modernism of its design. First class fire stations have it all. The equipments and facilities are expected to be compete. The offices for different officers are divided in such for their own work to be accomplished. Modern tools and apparatus are used, clothings and gears of fire fighters are complete, training grounds and recreational areas are found. C. Recommendations Authoritative The following recommendations were made by the researchers after analysing the beneficiaries of this particular study. These are follows: 1. To those who are planning to construct or to design a first class fire stations to know what to implement and to use, to have a smart space planning or programming and to have a satisfying way of life for their fire fighters and company. 2. To the government, for which this study will serve as a great guidelines in designing and constructing a first class fire station for their country or city, having many facts and ideas in this study. 3. To those concerned citizens who are curious enough to think of a first class fire station implementation for the betterment of our society in the field of fire emergency cases. 4. To future researchers that would make a further study of this kind, it is recommended for them to absorb this study for them to have more knowledge and facts on what will they expand on their chosen research study topic. Researcher’s Recommendations 1. As what is stated above, it is really advisable to recommend this research study to those who are planning to construct or to design a first class fire stations to know what to implement and to use, to have a smart space planning or programming and to have a satisfying way of life for their fire fighters and company staff. This study would really help them throughout their thinking of what is needed in a first class fire station. This study will give a lot of bright ideas and will totally benefit from their design. -Ron Adrian P. Cruz 2. This is recommended to those individuals with plans to construct a first class fire station for which this study contains a lot of facts and details on what to use and to put in a first class fire station. This study will make their ideas more broad and flexible, they will know where to start and to put additional details that they unfortunately didn’t saw on this research study. -Patrica Marie B. Dayao PART III: REFERENCES The researchers would like to thank all of the persons and websites that openly expanded and broadened our research, their help contributes a lot in our case study research. Websites/Articles: http://www.google.com.ph/ http://manilastandardtoday.com/2013/07/12/two-fires-hit-makati/ http://www.wbir.com/news/article/286122/2/Andersonville-to-open-3rd-fire-stati on- http://megacities-go-services.com/layout/set/print/Manila/Latest-News-Articles http://topics.nytimes.com/top/reference/timestopics/subjects/f/fires_and_firefighters/index.html http://www.fireengineering.com/articles/2013/08/wrightstyle-looks-back-from-curfew-to-modern-us-fire-safety.html http://articles.timesofindia.indiatimes.com/keyword/fire-department http://en.wikipilipinas.org/index.php?title=Bureau_of_Fire_Protection http://www.quezoncity.gov.ph/index.php?option=com_content&view=category&layout=blog&id=69&Itemid=366 http://www.rand.org/content/dam/rand/pubs/reports/2007/R1813part3.pdf http://www.isomitigation.com/ppc/fire-station.html http://en.wikipedia.org/wiki/Fire_department http://www.etymonline.com/index.php?allowed_in_frame=0&search=fire&searchmode=none http://www.finedictionary.com/fire%20station.html http://en.wikipedia.org/wiki/Los_Angeles_City_Fire_Department http://en.wikipedia.org/wiki/Tokyo_Fire_Department http://www.london-fire.gov.uk/ http://www.peoriagov.org/fire-department/ http://www.firestations.org.uk/Station_Details.php?stn=Woodford%20fire%20station&lat=51.609343&lon=0.024014 http://www.hantsfire.gov.uk/stationdetail.htm?stcode=01&stname=basingstoke http://www.hantsfire.gov.uk/stationdetail.htm?stcode=29&stname=petersfield http://fireservices.ap.gov.in/ http://www.nelsonmandelabay.gov.za/Content.aspx?objID=218 http://710keel.com/more-details-surface-about-the-scandal-in-the-shreveport-fire-department/ http://www.mfb.vic.gov.au/Contact-Us/MFB-details.html http://www.mfb.vic.gov.au/About-Us/Stations-and-Districts/Station-No-27.html Persons/Establishments: The graduate library of Far Eastern University for allowing them to use their materials and resources such as books and thesis projects The electronic library of Far Eastern University for allowing them to use their books and computers Makati City Central Fire station for letting the researchers do an ocular inspection, interviews and provide demonstrations for broader knowledge about this case study research topic To Supt. Ricardo C. Perdigon for providing wide range of answers to our questions and additional facts for more understanding and knowledge about this case study research topic

Free Essays on Honduras

Honduras Essay written by: q_bert The Republic of Honduras is a comparatively large country in Central America. Its area is at 112,088 km2, and has about 13,000,000 people in which about 60% are literate. Honduras is the 2ed largest country in Central America. Their national holiday is their Independence Day and they celebrate this on the 15th of September, although it is not the only time they gained their independence, it is the only time they celebrate. The nation also escaped from the United Provinces of Central America. The capitol of this mainly Spanish and English speaking nation is Tegucigalpa. The history of the country begins when Columbus saw the country, but he generally stayed farther north. Spain began to settle the country in 1524. The two men in charge of the colony were Davila and Orid. The country was largely unprosperous until 1536 when Gold was discovered in the city of Gracias. The discovery of gold got new settlers to come and also created more demand for miners to mine the gold. The indigenous peoples were forced into this job. One year later in 1537 an uprising occurred and it was led by Lempira, who the national currency would be later named after. His base was on a hill known as Pe »ol de Cerqu ¡n and successfully defeated all efforts to subdue him until the year 1538. In 1538 other native groups began following his example and started small uprisings. Lempira was ultimately killed while negotiating with the Spaniards. The fighting was greatly weakened but continued for 3 more years. The defeat of Lempira’s revolt accelerated the decimation of the indigenous peoples. In 1539 there was approximately 15,000 people and two years later there was approximately 8,000. Most of the remaining peoples were divided into encomiendas, a system that left the native people in their villages, but placed them under the control of Spanish settlers. Under the terms of the system the Spanish were to provide the natives wit... Free Essays on Honduras Free Essays on Honduras Honduras Essay written by: q_bert The Republic of Honduras is a comparatively large country in Central America. Its area is at 112,088 km2, and has about 13,000,000 people in which about 60% are literate. Honduras is the 2ed largest country in Central America. Their national holiday is their Independence Day and they celebrate this on the 15th of September, although it is not the only time they gained their independence, it is the only time they celebrate. The nation also escaped from the United Provinces of Central America. The capitol of this mainly Spanish and English speaking nation is Tegucigalpa. The history of the country begins when Columbus saw the country, but he generally stayed farther north. Spain began to settle the country in 1524. The two men in charge of the colony were Davila and Orid. The country was largely unprosperous until 1536 when Gold was discovered in the city of Gracias. The discovery of gold got new settlers to come and also created more demand for miners to mine the gold. The indigenous peoples were forced into this job. One year later in 1537 an uprising occurred and it was led by Lempira, who the national currency would be later named after. His base was on a hill known as Pe »ol de Cerqu ¡n and successfully defeated all efforts to subdue him until the year 1538. In 1538 other native groups began following his example and started small uprisings. Lempira was ultimately killed while negotiating with the Spaniards. The fighting was greatly weakened but continued for 3 more years. The defeat of Lempira’s revolt accelerated the decimation of the indigenous peoples. In 1539 there was approximately 15,000 people and two years later there was approximately 8,000. Most of the remaining peoples were divided into encomiendas, a system that left the native people in their villages, but placed them under the control of Spanish settlers. Under the terms of the system the Spanish were to provide the natives wit...