Biography of Huey Long Depression Era Politician

Huey Long was a populist politician from Louisiana. He rose to national fame in the early 1930s by mastering the new medium of radio and reaching an audience with his hopeful slogan Every Man a King. It was widely assumed that Long would challenge Franklin Roosevelt for the Democratic nomination in 1936 and pose a credible threat to Roosevelts run for a second term. However, Longs surge onto the national stage ended tragically when he was shot in the Louisiana capitol on September 8, 1935. He died 30 hours later. Fast Facts: Huey Long Nickname: The KingfishOccupation: U.S. senator, Louisiana governor, lawyerBorn: August 30, 1893 in Winnfield, LouisianaDied: September 10, 1935 in Baton Rouge, LouisianaEducation: University of Oklahoma, Tulane UniversityKnown For: Controversial state and national political career; founded influential Louisiana political machine; proposed Share Our Wealth income redistribution program; assassinated while serving as U.S. Senator Early Life Huey Pierce Long was born August 30, 1893 in Winnfield, Louisiana. His family owned a small farm, on which he worked as a child. Long was precocious and read as much as he could. As a young man, he found work as a typesetter and as a traveling salesman, and for a time he attended the University of Oklahoma. Next, Long studied law at Tulane University and was quickly admitted to the Louisiana bar. He set up a law practice in Winnfield and began to gravitate toward politics. Long was elected to the states railroad commission, where he began developing a reputation as the defender of the common man. In state government, he gained attention for attacking banks and utility companies, which he said were exploiting the poor citizens of Louisiana. "The Kingfish" Becomes Governor Huey Long exhibited keen political instincts and proved capable at navigating the often-corrupt political system of Louisiana. In 1928, he was elected governor at the age of 34. The political machine he had developed throughout the 1920s now took power in the state and began to ruthlessly suppress any opposition. A peculiar blend of advocating for the downtrodden while ruthlessly crushing any political opposition made Long into something of a benevolent dictator in Louisiana. In many ways, the Long political machine resembled traditional urban political machines like New Yorks Tammany Hall. Long solidified his power in Louisiana by promising to improve the standard of living for his constituents. He advocated for better education, and unlike traditional Louisiana Democrats at the time, he did not invoke the history of the Confederacy. Instead, Long steered away from the racially-charged politics found in politics in the South. Longs style of politics gained him a number of enemies, including wealthy executives of oil companies. A campaign to impeach him and drive him out of the governorship gained momentum. Long held onto his job, as the state legislature failed to convict him. It was often rumored that Long kept his job by passing out some carefully placed bribes. Followers of Long gave him the nickname The Kingfish, after a lawyer and conman character on the popular Amos and Andy radio show. Long took to the name and encouraged its use. U.S. Senate In 1930, Long decided to run for the United States Senate. He entered the primary, beat the incumbent, and won the general election. In an odd twist, Long refused to take his seat in the U.S. Capitol for nearly two years; for a time, he was both governor of Louisiana and the states senator-elect. Long finally took the oath as a U.S. Senator in 1932. However, he still essentially controlled Louisiana state politics through his existing political machine as well as the new governor, Oscar K. Allen. (Allen was Longs childhood friend and was widely considered a puppet governor for Long.) The Kingfish emerged as a colorful character in national politics. In April 1933, a headline in the New York Times referred to him as That Meteor of the South. Two months later, another Times article noted that [m]uch of the Senates time is taken by Huey Long of Louisiana, an indefatigable orator and controversialist who warns the Senators that they will have to come in here and listen to him. Senator Huey Long. Getty Images   In a 1933 interview with reporters in New York City, Long was reminded that many East Coast observers regarded him as a clown. Long responded by saying he might correct that by traveling the country, speaking directly to the people. He declared, Ill bring up my sound trucks and the people will come out and listen. Theyll always listen to Huey Long. Long may have gotten himself noticed in Washington, but he exerted little power in the Senate. He had initially been a supporter of Franklin Roosevelt and the New Deal, though over time, he developed his own agenda. Roosevelt himself considered Long erratic, disloyal, and potentially dangerous. As a result, Roosevelt never put much trust in Long. "Every Man a King" Frustrated by his relative obscurity in the Senate, Long began to use his unique political gifts to appeal directly to voters. He announced a major income redistribution plan called Share Our Wealth. The plan proposed heavy taxations on the wealthy and guaranteed government stipends for the poor. Long launched the plan with a speech in which he rolled out a new slogan: Every Man a King. Longs idea, of course, was highly controversial. This was fine with Long, who often found himself embroiled in all sorts of controversies, from libel suits to feuds with other Senators to political machinations back in Louisiana. Long promoted his program whenever he could, including through speeches broadcast on the radio. He also formed an organization called the Share Our Wealth Society. The groups platform called for confiscating any yearly income above $1 million and the seizure of any wealth above $5 million. With these seizures of wealth, Long proposed that every family in America would receive a house and a car. They would also get a radio—Long always understood the value of communicating via radio. In addition, all Americans would be guaranteed a yearly income on which they could live. To the wealthy and powerful, Longs plan was an outrage. He was denounced as a dangerous radical. To other politicians, Long was regarded as a showman. One fellow Democrat in the Senate went so far as to say he wanted to move his seat, and would even sit with the Republicans, just so he would no longer have to look at Huey Long. Car proclaiming Huey Long for President in 1936.   Getty Images Yet to many average Americans in the depths of the Great Depression, the promises of The Kingfish were welcomed. The Share Our Wealth Society gained more than seven million members across the country. Huey Long was receiving more mail than any other politician, including the president. In 1935, Long enjoyed a wave of popularity, which included an appearance on the cover of TIME magazine. At the time, it seemed inevitable that he would challenge President Roosevelt for the Democratic nomination for president in the 1936 election. Assassination In the final year of his life, Huey Long faced a number of challenges to his control of Louisiana. He also claimed to be receiving of death threats, and he surrounded himself with bodyguards. On September 8, 1935, Long was in the Louisiana capitol building, overseeing efforts to remove a political enemy—Judge Benjamin Pavy—from office. After a bill was passed accomplishing Judge Pavys removal, Long was approached by Pavys son-in-law, Carl Weiss. Weiss lunged within a few feet of Long and fired a pistol into his abdomen. Longs bodyguards opened fire on Weiss, striking him with as many as 60 bullets. Long was taken to a hospital, where doctors attempted to save his life. He died 30 hours later, on the morning of September 10, 1935. Legacy Longs assassination, which was rooted in political feuds in Louisiana, marked the conclusion of a fascinating chapter in American politics. Some of the changes Huey Long sought for Louisiana, including an improved state university system, endured after his death. However, his national political program and the Share Our Wealth platform could not continue without him. Though Long never achieved his goal of reaching the White House, he did have an impact on American politics. Politicians learned from and emulated his use of slogans and broadcast media to reach voters. In addition, one of the great American political novels, Robert Penn Warrens All the Kings Men, was based on the career of Huey Long. Sources JEANSONNE, GLEN. Long, Huey P. Encyclopedia of the Great Depression, edited by Robert S. McElvaine, vol. 2, Macmillan Reference USA, 2004, pp. 588-591.Huey Pierce Long. Encyclopedia of World Biography, 2nd ed., vol. 9, Gale, 2004, pp. 496-497.Huey Long Offers Cure For Our Ills. New York Times, 26 March 1933, p. 7.Doctor Shoots Huey Long In Louisiana State Capitol; Bodyguards Kill Assailant. New York Times, 9 September 1935, p. 1.

Dr. Finely s Views On Educational Globalization - 1495 Words

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The Is Not Born, But Becomes A Woman - 898 Words

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Essay on Civil War - 1190 Words

Abraham Lincoln once stated, A House divided against itself cannot stand. I Believe this government cannot endure, permanently half slave and half free. I do not expect the house to fall. But I do expect it will cease to be divided. It will become all one thing, or all the other. More than anything else, differing interpretations about the Civil War drove the debate over the meaning of the Constitution and of the Union. These were, of course, not new issues. Indeed, as Professor Joseph Ellis has noted in Founding Brothers: the Revolutionary Generation both had been on the minds of the delegates to Philadelphia in 1787. And, significantly, they were considered so controversial that neither the word slavery nor the word nation†¦show more content†¦Unfortunately, the court was involving itself in a highly volatile political situation when they ruled 7-2 against Scotts claim. Nevertheless, Chief Justice Roger B. Taneys decision was the one on record with him holding the majority vote against Scott. On the basic issue of Scotts freedom, the Court agreed with the lower courts determination that Scott was neither a citizen of the state or the U.S. nation, and therefore could not bring a suit before a court (We the People 119). The reaction to Taneys ruling was predictable: The South celebrated, praising that the Constitutional guarantees of property (described in the 5th Amendment) were clearly de fined once and for all. No governmental body had the authority to restrict the movement of slaves, who had been declared inviolable property by the highest court of the land (Irons 182). The North condemned the ruling, describing it as a politically motivated act by a Pro-Southern Supreme Court. The Court seemed to ignore that the Constitution also spoke of guarantees to freedom in the same sentence that it guaranteed property in the 5th Amendment (Ward 34). 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About 360,000 of the Union’s men wereRead MoreThe War Of The Civil War1704 Words   |  7 Pagesof thousands of Americans volunteered to fight in the Civil War, also known as the First Modern War. The main causes of this war were the economic and social differences between the North and the South. These differences led to other fundamental issues such as slavery and its abolition. In addition to that as the war was coming to its end, federal authorities found themselves presiding over the transition from sla very to freedom.After the war, there was a 12-year period best known as the Reconstruction

Nevada on the Move of Importing Prescription Drugs Free Essays

Assembly Majority Leader Barbara Buckley heads on the plan to import prescription medicines from Canada. Backed by other officials, cause-oriented groups, unions, doctor’s associations, and senior citizens, she together with other lawmakers, are now pushing to finalize the regulations to enable Nevadans to purchase drugs from Canadian drugstores which are lower-priced and more economical. The legislation is eyeing to implement the law by April 20 of this year. We will write a custom essay sample on Nevada on the Move of Importing Prescription Drugs or any similar topic only for you Order Now In line with this, Attorney General George Chanos has taken a stand to further modify the current rulings with regards the issue at hand. He said that possible federal Food and Drug Administration directives may be violated, resulting to legal consequences. Buckley, also the chief sponsor of the program, is headstrong to obtain the approval. She vows to work in achieving authorization as she claims to consider of her constituents who purposely go to Canada just to buy their daily medicinal needs. The final elements of the legislation are now being scrutinized by the board to meet the set deadline. These sections being worked on are the accreditation procedures of the Canadian pharmacies allowed to market medicines within the state. It is also required that these pharmacies have toll-free phone lines,   e-mail access, and the ability to get in touch with their customer’s doctor in cases the latter can’t present a valid prescription. The board is also looking at the guidelines as to when, where, and why the pharmacy can decline a purchase. The law also states that generic Canadian drugs can not be sold except when sold also in the same generic form in their country. The rules ensuring the safety of the drugs are being prioritized as well. The Canadian drugs cannot enter the state unless approved by the US Food and Drug Administration and Health Canada. It is assumed the people of Nevada will not only be benefited from the cheaper drugs that will soon be available to them. The regulation also aims to control unauthorized websites that are selling drugs to the US; drugs that are not tested safe and effective by the proper US health departments. The law also seeks to castigate agencies, companies, and individuals who are pursuing illegal prescription drugs importations within the constituency. It is not a secret that a lot of US citizens are actually flying to Canada or are getting their medicine from Canadian sources. Buckley aims to regulate these transactions, make it legal if it is, while still protecting the interests and rights of the people, particularly the Nevadans. Activists against the law on the other hand, would like to postpone the ratification until after every single detail is straightened out. They are pushing for lawmakers to launch a special session with regards this particular law. Those who on the pro-implementation side believe changes can be done in the regular legislative session next year. Currently, the vote stands 4 to 3 favoring the execution of the new law. http://www.lasvegassun.com/sunbin/stories/nevada/2006/mar/01/030110077.html http://hosted.ap.org/dynamic/stories/N/NV_CANADIAN_DRUGS_NVOL-?SITE=NVCAPSECTION=STATETEMPLATE=DEFAULTCTIME=2006-04-20-20-06-12                         How to cite Nevada on the Move of Importing Prescription Drugs, Essay examples

Case Study of Air Cargo-Free-Samples for Students-Myassignmenthelp

Question: Discuss about the Case Study of Air Cargo. Answer: Introduction The purpose of the report is to prepare a case study on the Air cargo in the United Kingdom. The discussion elaborates around the fundamental reasons for success the success of this service. There is a comparison with another successful and an unsuccessful company. The strategies for how the company can maintain its competitive advantage is thoroughly explained. The report concludes with the notion whether this service is suitable for other companies. The notion of sustainability and its relevance to the company is also discussed in the following case study. The Air Cargo plays a significant role in the modern day supply chains. A major amount of the cargo is carried in the belly hold of the aircraft that is located underneath the passenger cabin (Schramm 2012). The Airports provide for a critical link between the air and the surface modes. In the United Kingdom airport, network approximately 2.5 million tons of freight and mail handled in the year 2014. The cargos carry goods of hig h value density. A few factors affect the development of the airfreight volumes in an airport. They are the location, the airport quality, airport marketing, freight forwarders, environmental restrictions and government legislation. Discussion The discussion elaborates on the Fundamental reasons for success, Comparison to another successful and an unsuccessful company, strategies to maintain its competitive advantage, whether this service is suitable for other companies and the notion of sustainability and its relevance to the company. Fundamental reasons for success The company that is responsible for Air cargo in the United Kingdom is the Air and Cargo Services Ltd. This Company is a British privately owned international freight forwarder that was established in 1972. The company at present has eight branches respectively and is located in the United Kingdom. It has around 75 staff members. The Company receives the basis of their global reach due to the quality networks as the G.L.N; Global Logistics Network helps to specialize in the logistics industry that includes the freight forwarders. The A.O.P, the Air Ocean Partners is also a freight-forwarding network with the principle of networking. These two-quality networks provide services to the Air and Cargo Services Ltd., which is the main cause for the success of the Company (www.aircargo.co.uk, 2017). The Company strives to expand and preserve planned alliances with the finest in-class partners. Each of the trading partners of this Company is dedicated to the provision of flexible, multi-moda l and vigorous services at the market competitive rates. The reasons for success is because of the services that are cost valuable, straight or consolidated import and export services on the first flight available or deferred basis (Tang, Atkinson and Zou, 2012). They provide for local service solutions that are either generic or modified that suits the specific transportation needs of the customer. Comparison to another successful company The Air and Cargo Services Ltd. has a wide-ranging portfolio of vigorous and reliable airfreight services that are specifically proposed to suit the every need from airport to airport through door to door. The Air and Cargo Services Ltd. is compared to the Universal Air Express Ltd (UAE), which is also a global freight forwarder, and logistics provider that offers their clients single source contact and control (Universalairexpress.co.uk, 2017). The difference lies in the factor of their capabilities for their passion for the personalized service striving to improve the supply chain solutions for their clients. This Company combines air, ocean, ground transportation and customer brokerage with a focus on the attention to detail and speed of action. The Universal Air Express Ltd. ensures that the perishable cargo arrives on time. The company guarantees that their prices cannot be beaten. They offer the cheapest prices to all the destinations across the globe. The Company is a speciali st in the airfreight industry and is able to negotiate rates that the other freight forwarders are not able to do. The Company is effective to send the goods by air regardless of the weight or size. The charges for the airfreight are based on per kg rather than cu ft., which make it more advantageous in nature. Comparison to an unsuccessful company The Silverjet airways have suspended services due to shortage of funds. The passengers take a two-way journey but the air cargo is carried in only one direction ranging from production to distribution or consumption centers. This leads to an imbalance between the incoming and the outgoing cargo flows. These imbalances results in large variations in the air cargo rates according to the direction of the air traffic (Akhavan, Jafari and Fathian, 2012). The intervention from the government and the environmental impact is also an issue for the failure of this Company. While when an aircraft is grounded the Air and Cargo Services Ltd. to expedite a return to the air has a specialized and dedicated team that is based at the Heathrow facility, which is on call twenty-four hours per day, seven days per week. From the small, localized picking and packing services to full supply chain solutions, they provide generic local service solutions to meet thelogistics needs of their clients. Strategies for the company to maintain its competitive advantage To maintain the competitive advantage of the company a basic financial planning is necessary. There is display of the powerful business strategies but they are seldom formalized. There has to a knowledge about their own cost formation so that they can estimate the impact of the services or the marketing change (Hitt, Ireland and Hoskisson, 2012). The management should confront the long-term implications of decisions and give attention to the potential business impact of the discernible existing trends before the effects are visible in the current income standards. The resource allocation should be both dynamic and creative. There should be new ways to define and satisfy customer needs. There should be strategic business units or organizational entities that can exercise effective control over the factors affecting their business. This concept of Strategic Business unit recognizes two distinct strategic levels that are the corporate decisions, which affect the shape and direction of t he enterprise as a whole, and the various business unit decisions that affect the individual Strategic Business unit operating in its own environment. The strategic management is also necessary to maintain the competitive advantage. This comprises of a planning framework, which cuts across the boundaries of the organization and aids strategic decision making about the customer groups and the resources. The planning process is also required to stimulate entrepreneurial thinking (Hill, Jones and Schilling, 2014). Lastly, a corporate system is necessary to reinforce managers for the commitment to the strategy of the company. The product market planning, business unit planning, shared resource planning, shared concern planning and the corporate level planning are the important steps to be followed to maintain the competitive advantage (Armstrong et al., 2015). There has to be a stress on the competitiveness by focusing on the theme. . The value of the teamwork that leads to the task-ori ented organizational flexibility then the entrepreneurial drive, the commitment to make things take place, open communication and not preservation of confidentiality. There should be a shared belief that this enterprise can create a future of its own without being affected by the environmental change. Being customer centric is also a strategy that may be followed to keep up the competitive advantage. The awareness is how the customer feels at each stage in the process. The company should offer services to more clients. The large number of customers can help to prevent a competitor from gaining access to the market as the customers are already using the service (Huang and Sarigll, 2014). The Company should try to benefit from the overall market growth and grow a share in the respective market. The factor of insurance is also an important reason to maintain the competitive advantage of the Air and Cargo Services Ltd. The insured cargo does not require a deposit before the release at t he destination. All the carriers that operate in the supply chain are under the limited liability. This helps to keep the customers interested and keep on using the services of this Company. Whether suitable for other companies and why Just like many other companies, the air cargo companies also need to follow several methods for their smooth functioning (Wada, Delgado and Pagnoncelli, 2017). A very good example can be the Air and Cargo service ltd. UK. Just as all other companies, the air cargo company also is concerned about the customer satisfaction issue. In this present scenario, the customers have not only increased their demands but also diversified them. They are always in search of easy and faster services. Customers nowadays prefer supply chain visibility. This, in turn, is directly related to customer satisfaction. Therefore, there was the adoption of the visibility mode in each line possible like SMS tracking, the internet etc. Providing due importance on this aspect of customer satisfaction is of utmost importance for attaining success. Apart from this, maintaining the cost side visibility is also of immense importance. This cargo company tries its level best to keep the race of all the expenditures ta king place, of a day sales outstanding metric optimization system so that there is negligible or no chance of any mistakes (Baxter, Kourousis and Wild, 2014). It is also very much important for the company to scale up quickly. Freight Forwarding or FF is a business that is largely dependent on its scale up business (Piecyk and Bjrklund, 2015). As it is an air cargo company, it is very much obvious that there will be some sort of pollutions or harmful emissions due to the various production purposes. Hence, it is very much important for the company to make proper arrangements to deal with such emissions and reduce it by adopting the necessary preventive measures. Methods that are used by this company are green metrics and carbon emission tracker. The company considers making investments in the infrastructure in order to keep it pollution free. Similarly, if other cargo companies like Universal Air Express Ltd., also adopts this measure of investing in the infrastructure then it will be very beneficial for them. This is because they will also be able to control pollution and this will obviously be an added advantage in their attempt of not only keeping the environment clean but also in maintaining the customer satisfaction level (Sharma et al., 2016). Another important factor towards success is that of introspection that is the initial stage of self-judgment and analysis, the company must be able to analyze itself that is examining the status at present in the market. In other words, the company must be able to find out its own position in the present market scenario (May et al., 2014). It is only then when they will be able to understand their strategies that they must be adopted in the near future (Lakew, 2014). Other companies also must apply this initial stage of introspection in order to analyze their own status in the present market scenario. The next step towards success is focusing on the strengths that the company can utilize in order to work over and improve their weakness and threats. Client understanding are also one key area that Air and Cargo Service Ltd. has taken very seriously, they make sure to understand the needs of their clients and cater to them accordingly because they know that every client is different and naturally their demands also will be varying in nature (Lam and Lai, 2015). This method indeed will be very beneficial for any other cargo companies as well because developing and maintaining a good client relationship is of utmost importance. Moreover, the success of a company is largely dependent on its customer base. Hence, the companies must thrive towards fulfilling all the needs and demands of their customers. The next important step towards the success of this company is servicing and marketing, if a cargo company can provide best rates and service along with rates, then no can stop that company from success. Lastly, this company over the years has also developed a good marketing team. This has made the company very popular on a global basis. Any other cargo company must also adopt these methods in order to attain success and recognition in the end, since marketing and advertising is a very crucial part in the success story of any business organization. Concept of Sustainability and its relevance to the Company Sustainability in its real sense means the techniques or the tactics that a company uses for its survival in the end (Ziegler, 2015). It also takes into account the different policies undertaken by an organization for the maintenance the proper environmental balance. Each company in today's scenario must be aware of the different environmental problems that might occur due to any harmful chemicals that might be released during any of their activities. Sustainability is also one of the main priorities of the cargo companies on a global basis. The company must check the emission of any harmful chemicals into the atmosphere; it must also check the usage of carbon and nitrogen oxides and must start adopting eco-friendly fuels and diesel. Conclusion Thereby, this report is elaborated on the case study of the Air Cargo in the United Kingdom. The discussion elaborates around the fundamental reasons for success the success of this service. There is a comparison with another successful and an unsuccessful company. The strategies for how the company can maintain its competitive advantage is thoroughly explained. The report concludes with the notion whether this service is suitable for other companies. The notion of sustainability and its relevance to the company is also discussed in the following case study. The Air Cargo plays a significant role in the modern day supply chains. References Akhavan, P., Jafari, M. and Fathian, M., 2012. Exploring the failure factors of implementing knowledge management system in the organizations. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baxter, G., Kourousis, K. and Wild, G., 2014. Fire Resistant Aircraft Unit Load Devices and Fire Containment Covers: A New Development in the Global Air Cargo Industry.Journal of Aerospace Technology and Management,6(2), pp.202-209. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Lakew, P.A., 2014. Economies of traffic density and scale in the integrated air cargo industry: The cost structures of FedEx Express and UPS Airlines.Journal of Air Transport Management,35, pp.29-38. Lam, J.S.L. and Lai, K.H., 2015. Developing environmental sustainability by ANP-QFD approach: the case of shipping operations.Journal of cleaner production,105, pp.275-284. Lam, J.S.L. and Lai, K.H., 2015. Developing environmental sustainability by ANP-QFD approach: the case of shipping operations.Journal of cleaner production,105, pp.275-284. May, A., Anslow, A., Wu, Y., Ojiako, U., Chipulu, M. and Marshall, A., 2014. Prioritisation of performance indicators in air cargo demand management: an insight from industry.Supply Chain Management: An International Journal,19(1), pp.108-113. May, A., Anslow, A., Wu, Y., Ojiako, U., Chipulu, M. and Marshall, A., 2014. Prioritisation of performance indicators in air cargo demand management: an insight from industry.Supply Chain Management: An International Journal,19(1), pp.108-113. Piecyk, M.I. and Bjrklund, M., 2015. Logistics service providers and corporate social responsibility: sustainability reporting in the logistics industry.International Journal of Physical Distribution Logistics Management,45(5), pp.459-485. Schramm, H.J., 2012. Introduction. InFreight Forwarder's Intermediary Role in Multimodal Transport Chains(pp. 1-12). Physica-Verlag HD. Sharma, S., Malik, J., Wilson, S., Sehgal, M., Kumar, S., Zia, H., Mohan, I. and Kumar, A., 2016. Measures to Control Air Pollution in Urban Centres of India.TERI Policy Brief, pp.1-20. Tang, L.C., Atkinson, B. and Zou, R.R., 2012. An entropy-based SWOT evaluation process of critical success factors for international market entry: A case study of a medium-sized consulting company.Construction Management and Economics,30(10), pp.821-834. Universalairexpress.co.uk (2017).Universal Air Express | Fast Cargo around the world. [online] Universalairexpress.co.uk. Available at: https://www.universalairexpress.co.uk/controller.php?action=Page_Home [Accessed 19 Aug. 2017]. Wada, M., Delgado, F. and Pagnoncelli, B.K., 2017. A risk averse approach to the capacity allocation problem in the airline cargo industry.Journal of the Operational Research Society,68(6), pp.643-651. Ziegler, T., 2015. Reducing Diesel Emissions, Improving Air Quality, and Promoting Environmental Justice in Southwest Detroit. www.aircargo.co.uk (2017).Air Cargo Services Ltd.. [online] Aircargo.co.uk. Available at: https://www.aircargo.co.uk/ [Accessed 19 Aug. 2017].

Market Situational Analysis

Question: Discuss about the Market Situational Analysis ? Answer : Introduction The report would essentially focus on the market trends for vegetable and flower sector in Malaysia along the period ranging from 2012 to 2016. Market trends for vegetable and flower sector would be analyzed based on conducting demand and supply analysis for the respective products. Further, a PEST Analysis would be conducted for both the vegetable and flower industry of Malaysia. Finally, the level of market competition inside the vegetable and flower sector would also be analyzed in the report. Market Trend for the Vegetable Sector An estimate carried out during 2013 reflects that the Department of Agriculture (DOA) in Malaysia stated that around 89 farms were operating in the region. The total number of farms occupied a total area of 1634 hectare area. Further estimates carried out during 2016 reflect that the level of organic producers generating organic vegetable products still accounts for a small percentage. The main suppliers of organic vegetable products in Malaysia are based along the Cameron Highlands. The development of large scale organic retailers along with other specialty shops accounts for the fragmentation of the supply of organic vegetable products in the region(Somasundram et al., 2016). Further, estimates highlight that around 70 percent of the organic vegetable products are distributed and supplied to the consumers through the incorporation of food stores and other supermarket chains specializing on the sales of organic foods. Other significant supply and distribution arms of organic vegetab le products are brick-and-mortar retail shops, firms involved in making home deliveries and also wet markets. Despite the above positive outlook concerning the distribution potential of organic vegetable products in Malaysia it is inferred that the supply chain potential still fails in adequately meeting the demand for such. Apart from inconsistency reflected in the supply of organic vegetable products the consumers also face problems associated with lack of food variety. The above fact requires Malaysia to increasingly depend on foreign countries for imported products to meet consumer demand(Somasundram et al., 2016). Demand of consumers regarding organic vegetable products in Malaysia also is observed to be significantly affected by the existence of high price structures for organic vegetable products as compared to other traditional products. Price differences between organic and traditional vegetable products are observed to range from 100 to 300 percent thereby making it quite difficult for the consumers to procure such organic products. The increased prices are generally associated with increasing production costs and also rise in labor costs. Despite such price increases the demand for organic vegetable products is observed to sustainably increase along the global scale. Consumers also fail to trust the organic label attached to the organic vegetable products owing to which the demand for such products gets affected(Suhaimee et al., 2016). Numbers of farms that have received the organic certification from the Malaysian government are observed to increase from 21 during 2012 to 23 during 2014. Till 9th June 2015, the numbers of farms received organic certification amounts to 9. The same is reflected in the following illustration. Market Trend for the Flower Sector The flower supplies are mostly generated by the Cameron Highlands based in Perak. Potential supplies of flowers are gained from local boutiques and wholesale firms that focus on meeting the demand for flowers of the regional consumers. The wholesalers also reflect that the demand for flowers in Malaysia have increased along the period ranging from 2012 to 2014(Lee, 2014). The increase in the level of prices for fresh flower boutiques during 2014 required the consumers to shift their interests from fresh to plastic flower products and other items like teddy bears to gift to their valentine. The double increase in prices for the fresh flower products required the consumers to procure plastic flowers that range from RM 30 to RM 400(Kili, 2014). Political Impacts on Vegetable Sector During 2011, the Malaysian government brought about new regulations and enforcement standards regarding the conducting of labeling and packaging activities for vegetable and fruit products. Further, the Health Ministry of Malaysia also directed the producers and sellers of vegetable and other fruit products to refrain from producing and marketing Genetically Modified Organism (GMO) based food products. Thus, only non-GMO and GMO Free labeling are considered to be acceptable by the Malaysian government. No type of modern biotechnology is allowed for the generation of vegetable products(Pin, 2011). Economic Impacts on Vegetable Sector The Malaysian government is strongly focusing on developing the agricultural sector through the incorporation of effective technologies and models that would contribute in the generation of effective quantity and quality of vegetable and fruit products. The focus on vegetable production is refocused by the Malaysian government owing to employment of large number of people. Large scale farms for development of fruits and vegetables are conceptualized and jointly planned by the Ministry of Regional and Rural Development and also other private sector firms. The Ministry is focusing on providing needed financial support for procurement of effective agricultural infrastructures and land resources. The same would actively contribute in fostering growth of premium quality fruits and vegetables. The government is also focusing to encouraging and attracting potential youths to work in the vegetable sector(Jala, 2013). The vegetable production on a state basis in Malaysia during 2012 is reflec ted in the following illustration. During 2013, the agricultural sector contributed in around 23 percent of the total earnings associated with export of crops and vegetables and also around 7.2 percent of the countrys GDP(Ng, 2016). Social Impacts on Vegetable Sector The vegetable farming sector in Malaysia acts as a potential source of employment in the region. During 2016, the vegetable farming activity contributed in generating employment to around 1.6 million people. It is estimated that small farming communities in Malaysia contribute in meeting around 80 percent of the agricultural food demand by consumers located in developing economies. The above estimates clearly reflect that vegetable production and farming activities in Malaysia rightly help in meeting the food demands and economic development of the rural masses. The development of information technology resources and Smartphones also encourage the vegetable farmers in sharing their knowledge and experiences with other farming groups for enabling production of rich quality food crops(Ng, 2016). Technological Impacts on Vegetable Sector Different types of technologies like aeroponics, aquaponics, fertigation, hydroponics, vertical farming and rooftop are being used in Malaysia for the development of vegetable and other crops. The use of aeroponics is carried out for development of vegetables and crops in air without involving the use of soil. Techniques like aquaponics, fertigation and hydroponics ideally contribute in the generation of nutrients directly to the plants roots such that the same helps in reducing the emergence of diseases in the roots. In the rooftop approach, abandoned spaces along roofs are used for the cultivation of food crops like tomatoes and chilies. Further, the vertical farming technique is also used by farmers in Malaysia for growing vegetables in a vertical fashion. The same helps in reducing the use of space for farming(Muhammad Rabu, 2015). Political Impacts on Flower Sector The National Agriculture Policy and the Seventh Malaysia Plan have together identified the cut flowers as a priority category crop that contributes in enhancing the revenue earning potential of its producers. The cut flowers are grown in adequate potential in Malaysia to meet both domestic and international demands. The policy undertaken by the government potentially focuses on enhancing the flower production relating to both the lowland and also the highland varieties. It also focuses on sustaining the supply of effective quality of planting materials. Similarly, government policies are also introduced for enhancing the research and development facilities for developing and enhancing flower varieties, reducing cost related to production technology and also in post handling of harvested products. Policies are also generated for enhancing export of cut flowers along several international markets(Jong et al., 2016). Economic Impacts on Flower Sector The Floricultural Industry in Malaysia recorded a growth by 23.3 percent within the period ranging from 2011 to 2015. In value terms the floriculture industry recorded a growth from $104.25 million to around $128.5 million within the stated period. Further, the exports made in by the floriculture industry is estimated to reach around 108 metric tons during the 2012 period but countered a decline during 2014. Malaysia tends to export its horticulture products to different economies like Japan, Australia and also in other Asian markets like Hong Kong(Masdek Halim, 2016). Social Impacts on Flower Sector Consumer and social awareness is enhanced by the floriculture industry in Malaysia through encouraging the flower producers to participate in fests both along the domestic and international markets. The Malaysia Fest is an international fest that is held in Sydney that attracts large number of potential visitors and customers interested in procuring horticulture products. Demonstrations are made both of cut flowers and also of foliages for attracting the interests of the consumers to Malaysian flowers. Outcome of events like the Malaysia Fest contributed in the distribution of large number of Orchid samples and also by customers making query of different varieties of Malaysian orchids(Kementerian Pertanian Industri Asas Tani Malaysia, 2011). Technological Impacts on Flower Sector Different types of technologies like the collection of germplasm, focusing on production of new varieties of flowers, hybridization of orchids among other techniques like cyclic night lighting and generation of modified atmosphere for packing purposes are being continually developed and incorporated research and development wings in Floriculture sectors(FFTC Agricultural Policy Platform , 2016). Competition in Vegetable Sector The competition in the vegetable sector is mostly associated with the small and large scale agricultural farms. The large agricultural hectares focusing on vegetation production range from 2000 to 10,000 hectares. These large scale farming units are generally encompassed by large estate firms. The large agricultural farms focusing on vegetable production thus are amenable to gain the advantage of potential agricultural resources, infrastructures and also needed technological support for helping in the production of prime quality vegetables in significant quantities. Further, the large agricultural estates focusing on generation of effective vegetable products gain the benefits of government land schemes. On the other hand, the small scale holdings are observed to range from around 1-2 hectares only and are generally managed by small household groups and are essentially constituted by part-time workers. Further, the large scale agricultural estates are also encompassed by foreign staf fs that contribute in the pooling of skills and needed knowledge resources for development of right quality of vegetable products. However, the staffs constituting the small scale sectors are generally provided by dealers that procure vegetable products from the small scale firms or units(Barlow, 2012). Competition in Flower Sector The flower sector in Malaysia earns potential competition from both regional and international players operating in the floricultural industry around the world. Significant competitors in the Malaysian floricultural industry are highlighted as the Floriculturist Association based in Cameron Highlands and also the Commercial Orchid Growers. These associations in Malaysia generally market their products in an individual fashion and not in a collective manner. Temperate type of flower producers in Malaysia are observed to have grouped in a collective fashion to essentially constitute trading companies that counter foreign competition generated by importers in the flower production and marketing(Jong et al., 2016). Conclusions The analysis of the market trend for the vegetable and flower industry reflects that the demands for the products are increasingly affected by rapid price increases pertaining to the organic vegetable products and fresh flowers respectively. The supply trend however reflects that both vegetables and flowers are generated in abundance owing to the existence of both regional players and also flow of imported products. The PEST Analysis for both the vegetables and flower industry based in Malaysia reflect positive outcomes. In terms of competition the vegetable sector in Malaysia reflect intense competition between large and small players while in the flower sector the competition is based between individual traders and trading associations. References Barlow, C., 2012. Agriculture in Malaysias economic and social transformation. [Online] Available at: https://www.newmandala.org/agriculture-in-malaysias-economic-and-social-transformation/ [Accessed 10 March 2017]. FFTC Agricultural Policy Platform , 2016. Malaysian Floriculture Industry Development Policy. [Online] Available at: https://ap.fftc.agnet.org/ap_db.php?id=679 [Accessed 10 March 2017]. Jala, I., 2013. Agriculture is a sector that is still important to Malaysia's economy. [Online] Available at: https://www.thestar.com.my/business/business-news/2013/09/30/agriculture-is-a-sector-that-is-still-important-to-malaysias-economy/ [Accessed 10 March 2017]. Jong, L.H., Saad, M.R.M. Hamir, N.A., 2016. CUT FLOWER PRODUCTION IN MALAYSIA. [Online] Available at: https://www.fao.org/docrep/005/ac452e/ac452e06.htm [Accessed 10 March 2017]. Kementerian Pertanian Industri Asas Tani Malaysia, 2011. Promotion of Malaysian Cut Flowers at Malaysia Fest 2011. [Online] Available at: https://www.moa.gov.my/c/document_library/get_file?uuid=a2ce5a4a-036c-47ee-a92b-a98cdc364575groupId=41803 [Accessed 10 March 2017]. Kili, K.A., 2014. Demand for real flowers withers as prices soar. [Online] Available at: https://news.asiaone.com/news/malaysia/demand-real-flowers-withers-prices-soar [Accessed 10 March 2017]. Lee, J., 2014. Bulk suppliers of flowers also seeing upside in retail trade. [Online] Available at: https://www.thestar.com.my/business/sme/2014/01/25/wholesaling-of-blooms-flourishing-bulk-suppliers-of-flowers-also-seeing-upside-in-retail-trade/ [Accessed 10 March 2017]. Masdek, N.R.N.M. Halim, N.A., 2016. Malaysian Floriculture Industry Development Policy. [Online] Available at: https://ap.fftc.agnet.org/ap_db.php?id=679print=1 [Accessed 10 March 2017]. Muhammad, R.M. Rabu, M.R., 2015. The Potential of Urban Farming Technology in Malaysia: Policy Intervention. [Online] Available at: https://ap.fftc.agnet.org/ap_db.php?id=534print=1 [Accessed 10 March 2017]. Ng, C., 2016. What it means to be a farming smallholder in Malaysia. UTAR AGRICULTURE SCIENCE JOURNAL, 2(1), pp.40-48. Pin, L.L., 2011. Food and Agricultural Import Regulations and Standards-Narrative. United States : GAIN. Somasundram, C., Razali, Z. Santhirasegaram, V., 2016. A Review on Organic Food Production in Malaysia. Horticulturae, 2(12), pp.1-5. Suhaimee, S., Ibrahim, I.Z. Wahab, M.A.M.A., 2016. Organic Agriculture in Malaysia. [Online] Available at: https://ap.fftc.agnet.org/ap_db.php?id=579print=1 [Accessed 10 March 2017].